Growth Marketing Specialist (Crypto)

About the position

This role sits at the intersection of growth, and ecosystem partnerships, supporting both traditional and web3 business segments. The role requires considerable cross-functional collaboration as well as internal and external client & stakeholder engagement. As a member of PayPal’s Blockchain, Crypto and Digital Currency (BCDC) team, you will help drive sales productivity through PYUSD adoption by executing growth and thought leadership initiatives, partner and community development activities, and sales enablement analytics.

Responsibilities

• Support development and execution of growth initiatives to drive PYUSD awareness and adoption.
• Support ecosystem growth through partner activations, co-marketing, and community initiatives.
• Help identify scalable activation opportunities to maximize program reach and improve performance.
• Track and measure activation program results, analyze data for insights, and support reporting to key business stakeholders.
• Create compelling content for social media, co-marketing campaigns, and thought leadership efforts.
• Work closely with partners to develop campaigns and sales enablement materials to support customer acquisition.
• Work closely with third party agencies and partners to identify, coordinate, and execute event participation.
• Track and analyze content, campaign performance, and event participation to identify and enhance opportunities for optimization and increased effectiveness.
• Identify opportunities to develop and enhance partner and ecosystem community communications, engagement, and growth.
• Support the team by developing and maintaining sales materials, content, and resources.

Requirements

• 3-5 years of experience in growth, product marketing, co-marketing, digital marketing, or related field.
• A high degree of ideation and execution within a fast-paced organization.
• A high level of energy, flexibility, perpetual enthusiasm to learn new skills and take on new responsibilities.
• Demonstrated ability to thrive in a fast-paced and ambiguous environment.
• Independent thinker that is comfortable dealing with ambiguity and meeting deadlines.
• Highly accountable, with ability to independently lead and coordinate complex projects across multiple subject areas.
• Excellent verbal communication, presentation, collaboration and teamwork skills.
• Proficiency in Microsoft Office and Slack.

Nice-to-haves

• Experience working autonomously and comfort with ambiguity.
• Experience creating content and materials for campaigns.
• Experience in marketing data analysis and reporting.
• Community management experience.
• Familiarity with web3 and crypto technologies.

Benefits

• Flexible work environment.
• Employee shares options.
• Health and life insurance.
• Annual performance bonus.
• Equity compensation.
• Medical, dental, and vision benefits.