About the position
The Head of Global Marketing Strategy for Efdoralprin Alpha will be responsible for the successful launch and long-term success of the brand in the Rare Diseases Franchise, with a focus on alpha-1 antitrypsin deficiency (AATD). This role will act as Chief Marketing Officer of the brand and will lead a senior-level, cross-functional Global Brand Team. The scope of the role entails taking Efdoralprin Alpha through Global pre-launch, launch, and post-launch phases. Responsibilities include developing comprehensive Global pre-launch and launch plans, ensuring excellence in launch execution. This will require advanced level strategic agility, demonstrated cross-functional leadership, executive level communication, and enterprise networking skills. Global and US launch experience, as well as a background in Rare Disease and Respiratory, are critical to enable development of novel approaches to bring this best-in-class treatment to patients. Additional responsibilities include navigating the increasingly challenging access and pricing environment and shaping the regulatory approval process, all with a strong focus on compliance. This potential therapy has blockbuster commercial potential, and we are looking for an exceptional leader with a proven track record of building blockbuster brands. The position reports to the Global TA Head Rare Disease Launches and will be based in Cambridge, Massachusetts.
Responsibilities
- Lead the Global Brand Team (GBT), responsible for the development of brand strategy and ensuring consistent global execution.
- Serve as Commercial Chair on Global Product Team (GPT) for strategic oversight and coordination of a product's development journey.
- Develop the commercial ambition for the brand and deploy strategies to achieve business goals.
- Partner with Global Medical and HEVA on the development of Scientific key Message platform.
- Partner with Global Market research to ensure robust execution of launch foundation insight generation.
- Partner with New Product Planning on the development of the Therapeutic Area Strategy Narrative.
- Articulate a clear brand strategy, create a brand narrative, and align the organization around it.
- Lead the creation of launch business cases and identify the ideal market shaping plan.
- Incorporate Efdoralprin Alpha strategies with the Sanofi Integrated Launch Capabilities (SILC).
- Develop and design a diagnosis and patient find strategy for Efdoralprin Alpha.
- Develop a multichannel strategy/approach to amplify the Efdoralprin Alpha experience.
- Achieve sales, profit, and market share within agreed budgets.
- Monitor and review business performance and ensure management actions secure adherence to agreed plans.
- Manage budget to highest impact opportunities.
- Ensure operational efficiency and effectiveness of all aspects of the business.
- Build a best-in-class marketing team while cultivating an inclusive high-performance environment.
- Provide personal leadership to inspire and motivate marketing teams.
- Attract, select, and develop key talent and ensure retention of high performers.
Requirements
- Undergraduate degree in business, science, or related discipline required; advanced degree (MD or MBA) preferred.
- At least 10 years of demonstrated success in marketing, launches, and general management roles.
- Experience building and leading a pharmaceutical/biotech commercial organization with marketing responsibilities.
- Proven command of classic marketing and sales disciplines and techniques.
- Demonstrated success in commercial planning, launching, and managing products through their life cycle.
- A demonstrated commitment to innovation and experience leading significant transformational change.
- Proven skills in communicating changes, managing design and implementation, and aligning plans.
- Experience working collaboratively and cross-functionally with various teams.
- Respiratory and/or relevant rare disease experience preferred.
- The position requires up to 30% travel, domestic and global.
Benefits
- High-quality healthcare and prevention and wellness programs.
- At least 14 weeks' gender-neutral parental leave.
- Opportunities for career growth and development.
