About the position
Good Eggs is seeking a Head of Growth Marketing to lead and scale our acquisition and customer lifecycle marketing efforts across paid, owned, and earned channels. This role is responsible for driving new customer growth, improving retention, and maximizing the efficiency of our marketing investments. You will spearhead our paid and organic marketing strategies, site merchandising efforts, and explore new growth opportunities, including offline channels. This role requires a blend of strategic thinking, analytical expertise, and creative problem-solving to drive measurable impact. Collaboration across teams-including marketing, data, product, and food leadership-is critical to success. Additionally, this role will support the COO and CEO in strategic growth initiatives and must bring a strong food point of view.
Responsibilities
- Develop and execute a full-funnel, multi-channel growth marketing strategy that maximizes customer acquisition and retention while optimizing for ROAS, CAC, and LTV-to-CAC ratio.
- Oversee all paid acquisition channels, including search, social, display, and emerging paid media opportunities, ensuring strong performance and efficient spend allocation.
- Identify, test, and scale new acquisition channels, including offline channels such as direct mail, partnerships, and out-of-home advertising.
- Oversee email and lifecycle marketing efforts, leveraging tools like Klaviyo to improve engagement, retention, and conversion rates.
- Manage and optimize organic and paid social media strategies to enhance brand awareness, engagement, and conversion.
- Direct and manage merchandising and creative efforts to ensure alignment with acquisition and retention goals.
- Utilize data and a test and learn mentality to optimize campaign performance and uncover new growth opportunities.
- Work closely with food leadership and cross-functional teams to develop and implement effective growth initiatives.
- Develop and maintain real-time marketing performance dashboards, ensuring insights are actionable and inform ongoing strategy refinements.
- Build, mentor, and scale a high-performing growth marketing team, fostering a culture of innovation, testing, and continuous improvement.
- Develop and optimize marketing systems and processes to enable speed and agility in execution.
Requirements
- Bachelor's degree in Marketing, Business, or a related field; a Master's degree is a plus.
- 10+ years of experience in growth marketing, performance marketing, or related fields, with at least 3 years in a leadership role.
- Strong expertise in paid media, including Google Ads, Meta Ads, and emerging digital advertising platforms.
- Proven ability to identify, test, and scale new customer acquisition and retention strategies, including offline channels such as direct mail.
- Experience in email marketing, lifecycle marketing, and CRM strategy, with proficiency in tools like Klaviyo, Braze, or similar.
- Experience in eCommerce, grocery retail, or food-related industries is a plus.
- Strong analytical mindset with a proven ability to translate data into actionable insights.
- Excellent communication skills with the ability to influence cross-functional teams and senior leadership.
- Passion for a fast-paced, high-growth environment with a strong sense of ownership and adaptability.
- A passion for food and having an impact on the food system!
Benefits
- Base Salary: $130,000+ depending on background and experience
- Medical, Dental, and Vision
- Flexible time off policy
- 401k program
- Employee discounts on all marketplace products
