Head of Growth Marketing

About the position

We're looking for a hands-on, strategic, and data-driven Head of Growth Marketing to lead our Network Marketing and Account-Based Marketing (ABM) initiatives. This role sits at the intersection of sales enablement, lead generation, and relationship-driven marketing—ideal for someone who understands how to activate networks into scalable growth engines. You’ll drive brand awareness, qualified pipeline, and revenue growth by developing high-impact ABM campaigns and building referral, ambassador, and revenue-share programs. You’ll also lead the growth of a vibrant community of advocates and partners. This role requires close alignment with Sales and a strong ability to integrate marketing strategy with go-to-market (GTM) execution.

Responsibilities

• Lead strategy and execution of ABM campaigns aligned with Sales and Customer Success to target high-value accounts
• Build and manage community-led marketing programs, including ambassador, referral, and revenue share initiatives
• Design and launch campaigns that generate qualified leads and drive revenue and pipeline growth
• Grow and engage a community of brand advocates, partners, and influencers to fuel network-based growth
• Develop strategies to expand community reach and impact through events, content, social channels, and thought leadership
• Collaborate with Product Marketing and Content teams to deliver personalized, high-impact campaigns
• Analyze and optimize performance of ABM, community, and lead generation programs using data and insights
• Ensure GTM alignment by partnering with Sales on messaging, campaign planning, and execution
• Use community and customer insights to inform marketing, product, and customer experience strategies
• Drive cross-functional collaboration across Sales, Customer Success, and Product to ensure cohesive execution

Requirements

• 8+ years of B2SMB marketing experience, with 3+ years leading ABM, community, or network marketing efforts
• Demonstrated ability to align marketing with go-to-market strategy to drive pipeline and revenue
• Proven success building and scaling referral, ambassador, or rev-share programs
• Strong experience growing and activating customer or partner communities
• Track record of driving qualified lead generation through integrated, multi-channel campaigns
• Excellent cross-functional collaboration skills, especially with Sales and Customer Success
• Strong project management and execution skills across multiple concurrent initiatives
• Analytical mindset with the ability to turn data into actionable insights
• Exceptional written and verbal communication skills
• Proven experience managing and developing high-performing marketing teams, with the ability to hire, coach, and lead

Benefits

• $160,000 - $230,000 a year
• Equity package
• Diversity and inclusion initiatives