Head of Strategic Marketing Analytics

About the position

In collaboration with the Financial Advisor Services Organization (FAS), Vanguard's Chief Data and Analytics Office is embarking on a transformative journey to revolutionize how data and analytics propel Vanguard FAS's vision of being the Advisor to the Advisor. As a Head of Strategic Marketing Analytics, you will play a crucial role in leading and developing a team of talented professionals, driving innovative initiatives, and ensuring the successful implementation of data-driven solutions that enhance the advisor and distribution experience. You will also serve as a point of escalation and approval for data management and advanced analytics operations, strategy, and goals, aligning with department and enterprise strategy.

Responsibilities

• Lead, mentor, and develop a team of data scientists, product managers, and marketing strategists.
• Work closely with cross-divisional teams to design and implement cutting-edge analytical frameworks that support FAS's vision and business objectives.
• Oversee the collection, analysis, and interpretation of large datasets from various marketing channels.
• Ensure the development and maintenance of advanced statistical models to estimate the effectiveness of marketing tactics and predict future performance.
• Evaluate the incremental impact of marketing investments on business outcomes.
• Provide actionable recommendations to optimize marketing spend and improve campaign effectiveness based on model outputs.
• Create detailed reports and visualizations to communicate findings and recommendations to stakeholders.
• Continuously refine models and methodologies to improve accuracy and relevance.
• Conduct scenario analyses to forecast the potential outcomes of different marketing strategies and budget allocations.

Requirements

• Bachelor's degree in marketing, statistics, economics, business, or a related field.
• Ability to work effectively in cross-functional teams and collaborate with various stakeholders.
• Proven experience in people leadership, including mentoring and developing team members.
• Strong ability to influence and collaborate with senior stakeholders to drive strategic initiatives.
• Demonstrated success in leading strategic collaborations across diverse teams.
• Strong understanding of marketing mix modeling techniques, including multivariate regression and time-series analysis.
• In-depth knowledge of marketing analytics, including marketing mix modeling, marketing touch attribution, and causal inference technologies.
• Ability to analyze large datasets from various marketing channels.
• 6+ years of experience in marketing analytics, preferably within a consulting or corporate environment.
• Proven track record in developing and maintaining advanced statistical models.
• Ability to translate complex analytical findings into actionable insights for non-technical stakeholders.
• Strong written and verbal communication skills.
• Demonstrated ability to identify and solve complex marketing problems using data-driven approaches.
• Excellent problem-solving skills, with a focus on data-driven decision-making.
• Experience managing multiple projects simultaneously and delivering results within tight deadlines.
• Flexibility to adapt to changing business needs and emerging marketing trends.

Nice-to-haves

• Advanced degrees (e.g., master's or PhD) are preferred.

Benefits

• Vanguard is offering visa sponsorship for this position.