About the position
The Marketing Manager 1 position is a 6-month contract with the opportunity to transition to a regular full-time role. The role is based in Edina, MN, and operates in a hybrid model, with onsite work required from Monday to Thursday and optional remote work on Fridays. The position requires a Bachelor's degree in a relevant field and 5-7 years of experience in marketing, particularly in high-tech or telecommunications environments.
Responsibilities
- Formulate and manage channel marketing plans and programs, including Go-To-Market strategies for national and regional retailers such as BestBuy across all of Samsung’s Mobile product categories.
- Execute marketing tactics flawlessly during all product lifecycle elements while ensuring brand consistency.
- Manage multi-million dollar digital advertising programs.
- Oversee the end-to-end online customer experience journey.
- Manage marketing spend and investment strategies for assigned accounts, evaluating campaign effectiveness while driving attainment of various marketing KPIs.
- Collaborate with cross-functional teams to create, update, and drive product launch schedules, marketing, and ecommerce placements for new products.
- Establish a comprehensive master launch preparation schedule capturing all key launch milestones and unique requirements for each assigned account.
- Work with various teams to establish creative asset delivery schedules that support the needs of each assigned retailer.
- Develop the strategy for in-store customer experience journey.
- Conduct data collections, research, and insight creation to determine unique selling points for each retailer.
- Collaborate with the broader channel marketing team on strategic acquisition and retention initiatives.
- Lead the foundational elements of the communication strategy, including audience segmentation and messaging strategies.
- Communicate product positioning throughout the team and assist the sales organization in developing customer presentations.
- Present clear and actionable analysis and recommendations to leadership.
- Work effectively in a team environment with limited direction.
Requirements
- Bachelor's degree in a relevant field.
- 5-7 years of experience in marketing, preferably in high-tech or telecommunications environments.
- Strong communication skills, both written and oral.
- Advanced knowledge of MS Excel and MS PowerPoint.
- Experience with digital marketing tactics such as PPC and Display Ads.
- Strong CDM/CLM/CRM experience.
- Ability to thrive in a dynamic, ambiguous environment.
Nice-to-haves
- Prior experience in retail industries.
- Experience partnering with sales to drive market share growth.
- Comfortable working in a fast-paced, matrix organization.
Benefits
- Medical Insurance (Health, Dental & Vision)
- Paid Time Off
- 401K
- H1B/Green Card Sponsorship for qualified employees
- Hands-on experience at global industry leader Samsung
- Opportunities for career advancement
