About the position
As the partner marketing landscape continues to evolve, various channels and tactics are coming together in exciting ways, and Acceleration Partners is leading the charge. We are seeking an Influencer Marketing Manager to provide premium quality service to diverse brands eager to develop influencer programs at scale within their affiliate channels. This person will be directly responsible for managing the client relationship, as well as owning the development and execution of influencer program strategy. Ownership of program strategy includes but is not limited to designing influencer recruitment strategies, content strategies, communication strategies, incentive strategies and optimization strategies focused on the monetization of content across social media. Strategies are expected to be customized to each client’s unique goals and objectives. The successful candidate will have strong experience in the development and end-to-end management of KPI-driven Influencer marketing campaigns for consumer products and/or service companies. They will be skilled at analyzing program data and spotting performance trends to continuously refine their strategic approach and scale outcomes. They will be well-versed in negotiating media packages with influencers and contracting longer-term agreements. They will have working knowledge of the overall partner marketing landscape, including affiliate, and the ability to both develop comprehensive strategy as well as lead a team to capably execute. They will also be a self-starter that can confidently plug in to any challenging situation with ease and can balance competing priorities well.
Responsibilities
- Manages successful influencer programs by developing custom strategies and tactical plans for achieving client’s goals and objectives.
- Keeps a close pulse on program performance, budget spend, and goals/budget pacing in real time to ensure program stays on-track to meet key objectives and spend targets.
- Proactively presents strategic recommendations to course-correct performance and/or spend to ensure client goals are met.
- Consistently demonstrates intellectual curiosity, challenging the status quo, regularly pitching new, or out of box opportunities.
- Maintains a close pulse on relevant influencer industry trends and applies to strategy to optimize success where possible.
- Consistently provides superior client service, acts as a point of contact, and escalates issues or key risks as appropriate.
- Works with teams to ensure client develops trust in AP by delivering client outputs and communications in the AP way.
- Develops and nurtures excellent relationships, reflected in very high client satisfaction and retention rates, and an average 8.5 client rating.
- Uses data strategically and nimbly; all analysis or data shared to clients is consistently accurate and precise.
- Consistently draws relevant and accurate conclusions using data to identify trends, analyze program outcomes, and provide client insights and recommendations to reach or exceed goals.
- Performs robust analysis of influencer program performance using multiple data points to present data-driven recommendations to clients.
- Well-versed at conducting analysis across upper-funnel social analytics and mid-to-lower funnel metrics to present a full-funnel view of program outcomes and value derived from partnerships.
- Designs influencer recruitment strategies, communication strategies, content strategies, incentive strategies and optimization strategies aimed at fostering long-term partnerships with the right creators/audiences.
- Negotiates longer-term media packages with creators and manages fixed fee-based investments on behalf of clients when necessary.
- Trains, coaches, and develops influencers as needed by providing education on the affiliate landscape and best practices for optimizing their success.
- Manages multiple influencer marketing programs with solid organizational skills and the ability to focus on and prioritize tasks based on client objectives.
- Maintains ability to identify new opportunities to drive client success while conjunctively identifying possible goal misalignments.
Requirements
- 4+ years working for an influencer marketing agency and experience managing client relationships.
- Strong understanding of how influencer and affiliate marketing can work together.
- Solid understanding of omni-channel and digital marketing, with a track record of successfully running influencer campaigns for consumer products and/or services companies.
- Advanced Excel capabilities and comfortable with formatting, formulas, customizing reports, etc.
- Excellent at communicating, presenting and pitching and receiving approval from clients on new influencer campaigns.
- Working knowledge of attribution in digital marketing.
- Bachelor’s degree or equivalent work experience.
- Ability to travel up to 15%.
Nice-to-haves
- Tools (CreatorIQ, Grin, Izea, etc.) experience preferred, not required.
- Knowledge of Affiliate Networks or SaaS platforms (Impact, ShareASale, Commission Junction, etc.) experience preferred, not required.
Benefits
- 100% remote work for everyone.
- Group medical, dental, and vision coverage insurance (with opt-out benefits).
- 401K with matching.
- Open Paid Time Off.
- Summer & Holiday company-wide shut-down weeks in July and December.
- Volunteer and Birthday Time Off.
- Focus Fridays.
- Paid Parental Leave Benefits.
- Wellness, Technology & Education Allowances.
- Paid sabbatical leaves, donation matching, and more!!
