Integrated Director of Marketing - Nashville

About the position

The Director Marketing is responsible for overseeing and developing marketing strategies, and participates in sales processes. This position is responsible for creating both Business to Business (B2B) and Business to Consumer (B2C) marketing strategies across all channels in order to tell the brand story, promote the technology and services, generate leads, earn new business, and nurture B2B client relationships. The incumbent will build teams to execute successful marketing strategies and sales processes, identify technology needs, and be responsible for budgets and forecasting.

Responsibilities

• Develop and execute marketing strategies, to include brand story, content and communication, strategies for both new and existing clients, sales and marketing collateral, and increase brand recognition.
• Develop Sales process and execute sales strategy to include: long and short term goals, business development, strategies to close business, integrating CRM into process, creating sales and marketing funnel, and partnering with Product Management.
• Oversee customer relations management and engagement process. Develop relationships with key customers to increase engagement throughout the process, communicate trends and developments with leadership.
• Participate in overall budget planning process: creation and adherence across all departments. Responsible for Marketing budget expenses throughout the year.
• Manage, upgrade and design the sales and marketing team structure, including staff and infrastructure internally.
• Create the culture needed for high performing marketing and sales teams including incentive plans for team and interdepartmental collaboration.

Requirements

• BA/BS Degree (4-year) (Advanced Degree Preferred) In Business, Marketing, or related area
• 6-8 years Of related work experience in sales or marketing
• 4-6 years In a management role
• Experience building brand new teams and processes
• Experience in creating and executing both B2B and B2C marketing strategies
• Experience in creating and executing successful strategies in digital, experiential, and traditional marketing channels

Nice-to-haves

• Experience in the music, events, or festival industry is preferred
• Experience in ticketing or software sales and marketing is preferred