About the position
DoorDash’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses. To further this mission, we’re looking for a marketing leader, with experience sitting at the intersection of growth, brand and operations, to help drive integrated marketing strategy across acquisition and growth for B2B Marketing at DoorDash. We’re looking for an experienced Integrated Marketing Manager to join our B2B Integrated Marketing team focusing on our DoorDash Commerce Platform line of business. Integrated Marketing at DoorDash is responsible for defining the integrated marketing strategy for the end-to-end for some of our key products within the first party Commerce Platform line of business across key product surfaces. This role will focus on our efforts to drive awareness and education around operating seamlessly on DoorDash across a number of different initiatives. You’ll identify the right merchants to target and create easy-to-navigate merchant journeys in partnership with growth marketing, CRM, and product, as well as being tasked with identifying net-new strategies for growth outside of the existing integrated strategy using traditional channels. With close mentorship from the Senior Manager, Merchant Marketing and in collaboration with the DCP Strategy & Ops and product management teams, you will surface audience insights that inform the roadmap and leverage those to build scaled go-to-market campaigns, as well as execute 0-1 experiments that all help increase brand awareness and demand gen for our products.
Responsibilities
- Partner closely with research and analytics to develop a deeper understanding of the merchant audience and surface opportunities to senior ops leadership to better improve product level awareness and therefore increase inbounds and product adoptions within the SMB audience
- Develop the strategy for acquisition across Commerce Platform products in partnership with Growth Marketing, CRM, Content teams.
- Proactively identify, test, and scale net-new channels and opportunities to integrate into our existing acquisition strategy and drive rapid growth, effectively communicating the value of our products to our Mx
- Lead cross-functional efforts to execute marketing programs at scale, including partnering with Product Management, merchant-facing teams, Engineering, Comms, Strategy & Ops, Finance, and Analytics
- Partner closely across teams to design, build and refine our Platform products and surfaces to improve product adoption and retention
- Partner closely with sales to build an optimized Mx Lifecycle for both the managed and unmanaged segment
Requirements
- BA required
- 6+ years of professional experience in Marketing or Product in a corporate or startup environment
- Proven track record of driving successful go-to-market launches that drive adoption and bottom line impact, and proven ability to identify opportunities for experimentation grounded in business insight and hypothesis
- Fluency with data - including market/segment sizing, forecasting, and working with analytics to understand efficacy of campaigns after the fact
- Experience collaborating with various cross-functional stakeholders (Marketing, Product, Sales, Strategy/Ops) to build products or services for business customers
Benefits
- 401(k) plan with an employer match
- Paid time off
- Paid parental leave
- Wellness benefits
- Paid holidays
- Paid sick leave in compliance with applicable laws
- Medical, dental, and vision benefits
- Disability and basic life insurance
- Family-forming assistance
- Commuter benefit match
- Mental health program
