About the position
The position focuses on managing online reputation and local listings for Village Green communities. The primary responsibilities include monitoring and responding to online reviews, developing response templates, and identifying trends to improve resident experiences. The role also involves content strategy, SEO management, social media oversight, and property performance analysis to enhance digital presence and occupancy rates.
Responsibilities
- Serve as the primary owner of online reputation and local listing management for Village Green communities.
- Monitor and respond to all online reviews across platforms such as Google, Facebook, Yelp, Apartments.com, and ApartmentRatings.com.
- Develop review response templates, tone guidelines, and strategic playbooks for addressing neutral or negative feedback.
- Proactively identify trends and sentiment patterns to help properties address recurring issues and improve resident experience.
- Educate and support on-site and regional teams by providing best practices, training resources, and one-on-one coaching.
- Manage and audit local listings regularly to ensure accuracy of business hours, amenities, links, policies, and contact information.
- Collaborate with platform partners (e.g., SOCi, Yardi) to ensure listings are optimized and integrated properly.
- Write and optimize digital content including ILS listings, property descriptions, Google Business Profile posts, and community announcements.
- Conduct SEO audits and keyword analysis to enhance search rankings and organic visibility.
- Create and manage Google Q&A content to provide accurate, engaging, and timely responses to prospective renters' questions.
- Oversee social media posting tools and coordinate regular content for assigned properties.
- Build and manage property-level content calendars in coordination with the digital marketing team.
- Track performance and engagement metrics to continually improve content effectiveness.
- Analyze underperforming property campaigns to identify gaps in digital presence, lead generation, or conversion.
- Provide strategic recommendations to improve occupancy based on digital performance data, customer sentiment, and market trends.
- Collaborate with Marketing Directors and site teams to tailor digital strategies for lease-ups, struggling communities, and seasonal challenges.
- Utilize tools like Yardi, Google Analytics, and SOCi to report on listing engagement, campaign ROI, and review sentiment.
- Partner with Strategic Growth, Operations, and Software Support teams to ensure digital strategies align with broader business goals.
- Participate in brand development, rebranding efforts, and naming strategy discussions.
- Support internal training programs, including how-to guides and webinars on review management, listings optimization, and digital communication best practices.
- Serve as a backup resource for digital marketing services during high-volume periods.
