Intern - Product Marketing & Sales Enablement

About the position

Itron is innovating new ways for utilities and cities to manage energy and water. We create a more resourceful world to protect essential resources for today and tomorrow. Join us. We are looking for a Product Marketing & Sales Enablement Intern to support go-to-market initiatives and marketing campaigns in the Networked Solutions business unit. In this global and cross-functional role, you will interact directly with product marketing, product management, corporate marketing, and sales to support GTM initiatives, product launches, sales enablement, collateral development, campaign management, lead generation, and data analysis.

Responsibilities

• Help develop and execute marketing campaign content to support lines of business targets and goals in collaboration with product management group and Itron sales
• Support product management and sales with go-to-market (GTM) plan, including value proposition, market segmentation, competitive analysis, commercial model, delivery model, etc.
• Coordinate with resources in corporate marketing group, as needed, to plan, oversee, develop, execute, track and be accountable for assigned product-group-based marketing campaigns and related activities
• Continuously improve and enable sales team through training and awareness campaigns
• Follow up on lead management through marketing campaigns to drive new client acquisition & sales revenue
• Support content marketing, including writing collateral and promotions with internal and external partners, i.e., writing blogs, whitepapers, website copy, speaking abstracts and other documents
• Manage aspects of industry trade shows, coordinating with internal and external parties on event management, lead generation, promotion, and follow up

Requirements

• Education: enrolled in an accredited and related degree program with completion of at least two years of college-level coursework (Marketing, Communications or related)
• Efficient organizational skills and ability to work independently to organize unstructured information and respond timely to critical work tasks
• Professional writing skills and verbal communication, including keen attention to detail
• Ability to manage multiple tasks and work towards achieving long-term goals
• Proficient intermediate level skills in Microsoft Word, Excel and PowerPoint

Nice-to-haves

• Enrolled in a related graduate level degree program
• Advanced skills in Microsoft Word, Excel and PowerPoint
• Knowledge of Workfront or other related content management system
• Experience using Microsoft Teams and Sharepoint or other workplace collaboration tools
• Experience with graphic design