Lead Product Marketing Manager - SMB

About the position

As a Product Marketing Lead, SMB, you'll play a critical role in our product and marketing efforts for the SMB segment, helping to build features and tools that can help build their online presence and communication in their local communities. In this role, you'll represent the voice of the small business user segment in designing 0-to-1 product requirements, develop positioning for new products and features, and lead go-to-market (GTM) strategies that communicate Nextdoor's values in a clear and differentiated manner that inspires. You'll help deliver new experiences to millions of customers worldwide over this next year, working through the customer journey, product experience, and GTM plans.

Responsibilities

• Act as the product expert internally and externally for SMB partners
• Drive alignment with leadership and stakeholder partners to develop product marketing strategy, approach, and coordinate cross-functional resources to execute on those plans
• Identify insights from the competitive landscape, voice of customer, NPS, and market trends to develop recommendations to influence the product roadmap
• Tell the Nextdoor story by developing effective product positioning and messaging that differentiates and communicates our value to the market
• Lead product launches and feature releases across multiple channels that drive user growth, including acquisition, engagement, and ongoing retention
• Partner with product managers, data scientists, researchers, designers, product operations, and fellow marketers to drive insights and results
• Build analytical business cases, data-backed measurable KPIs for experiments and product marketing plans
• Build in-person relationships with team members and contribute to the culture that Nextdoor values

Requirements

• Minimum of 10 years working experience and 5 years experience in a product marketing capacity or related marketing field
• Deep knowledge and experience marketing to SMBs
• Ability to be a self-starter and excel in a fast-paced, ambiguous environment
• Exceptional written and verbal skills to communicate and present to senior leadership
• Experienced storyteller with strong messaging and content development skills
• Strong analytical skills and ability to distill data into insights
• Successful track-record of cross-functional collaboration with teams, contributors, and stakeholders across multiple seniority levels
• Proven track record of planning and orchestrating strategic and complex business activities
• Strong attention to detail and ability to execute efficiently and effectively
• Deep curiosity and drive to continuously improve the experience for our users
• Unquestioned integrity, impeccable judgment, and the ability to think critically
• A collaborative, thoughtful, strategic, and operational/tactical marketer, who is comfortable with open communication and giving/receiving constructive feedback respectfully

Nice-to-haves

• Experience in advertising solutions

Benefits

• Starting salary range from $175,000 to $225,000
• Meaningful equity grant with equal quarterly vesting
• 100% coverage of personal monthly premium for health, dental, and vision
• OneMedical membership for concierge care