About the position
In the Lead Product Marketing role, you will design, develop and implement offers, strategy and programs for AT&T Mobility products and services for all Business Segments (Small, Mid-Market, and Enterprise). You will also lead strategic, operational design, and activation of Business Mobility Offers and Promotions. This role will focus on Fixed Wireless Offers, VAR/indirect Wireless offers, and additional product offers. This includes understanding Business Mobility results across all segments, channels, devices, rate plans, and contract types. KPIs include Mobility Offer Performance against forecast and achieving Quarterly Mobility forecasts. This role includes critical thinking on offer design, strategy and managing competitive intelligence. Requires close coordination with technical partners, sales, marketing, online, advertising, consumer partners, and others who leverage mobility promotions. This role requires responding to a dynamic and fast paced competitive environment. The role includes quantitative analysis of how mobility offers are performing, by segment, by channel and what is driving results. This requires data management and visualization in tools like Power BI. This role also requires operational elements of building promotion codes, testing operational elements, and ensuring promotional credits are operationally performing and applying to credits as intended. Also includes Project Management, ensuring Offers are operational effective from launch up to and beyond billing.
Responsibilities
- Responsible for the success of a product or group of products through development and execution of comprehensive marketing plan.
- Conducts multi-year product planning to determine product life-cycle decisions, ensure consistency with overall marketing and corporate strategy, and achieve product performance, revenue, market share, and profitability objectives.
- Identifies, monitors and analyzes internal (e.g. financials, movement, revenue, cost, sales) and external (e.g., technology, market share, competitive) performance parameters to position, modify features and identify new uses for the product.
- Provides continuing product surveillance and management of established product to attain financial objectives.
- Accountable for revenue attainment and profitability.
- Leads cross functional teams in presentation and resolution of marketing deliverables as needed.
- Provides readout to leadership level regarding products and plans as assigned.
- Acts as team lead as needed to provide leadership to less experienced professionals.
Requirements
- Requires a bachelor's degree.
- Requires 6+ years of experience in similar area of responsibility.
Benefits
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
