Lead/Sr. Growth and Retention Marketing Manager

About the position

We’re looking for a Sr./Lead Growth & Retention Marketing Manager to own and scale marketing strategies that drive acquisition, engagement, and retention for our real estate agent and loan officer products. In this high-impact, full-stack marketing role, you will lead end-to-end marketing efforts, leveraging data, experimentation, and multi-channel strategies to increase adoption and revenue. This role will work closely with our VP of Marketing, President, COO, and CEO to shape and execute HomeLight’s growth strategy for key products.

Responsibilities

• Own the end-to-end growth and retention marketing strategy for our enterprise lender partners and loan officers, optimizing for registrations, demos, engagement, and long-term retention.
• Scale acquisition and retention efforts through multi-channel campaigns, including ABM, webinars, email, SMS, loyalty programs, content marketing, in-person events, and more.
• Analyze and report on key performance metrics, using insights to optimize marketing strategies and continuously improve impact.
• Develop and execute GTM strategies for new and existing products, ensuring strong positioning, impactful launch plans, and sustained adoption.
• Lead A/B testing and experimentation to identify high-impact opportunities, improve conversion rates, and drive revenue growth.
• Create compelling messaging and sales enablement materials to effectively communicate HomeLight’s value proposition to real estate professionals.
• Develop and manage marketing assets such as landing pages, product collateral, email nurture sequences, customer education materials, and social media content.
• Partner with Sales, Product, Lifecycle, and Design teams to align marketing efforts with business objectives and drive cross-functional execution.

Requirements

• 6+ years of experience in growth marketing, demand generation, and/or lifecycle marketing, ideally in a B2B2C fintech, proptech, or startup environment.
• Proven ability to develop, execute, and measure full-funnel marketing strategies that drive both customer acquisition and retention.
• Expertise in demand generation growth marketing, lifecycle automation, content marketing, and sales enablement.
• Hands-on experience with tools such as HubSpot, Webflow, Iterable, Google Analytics, HotJar, AirTable, Canva, and Figma.
• Strong analytical mindset, with experience using data to inform decisions, optimize campaigns, and measure ROI.
• Exceptional copywriting skills, with the ability to translate complex products into clear, engaging marketing materials.
• Excellent project management and leadership skills, with the ability to collaborate across teams and manage multiple initiatives at once.
• Passion for real estate, technology, and growth marketing, with a desire to innovate and experiment to drive impact.

Benefits

• Medical (Aetna or Kaiser), Dental & Vision (Guardian)
• Long-Term Disability & Short-Term Disability
• Hospital Indemnity Insurance, Accident Plan, and Employee Critical Illness (Guardian)
• 401k (Guideline), Life Insurance (Guardian) & Pet Insurance (Nationwide)
• Commuter benefits are offered in certain locations
• PTO, including Volunteer Days to give back to your community
• Annual Anniversary Perks, including professional development and sabbaticals!
• HomeLight Services to help you with buying and selling your home