Manager, Database Marketing 2

About the position

We are looking for a growth-oriented and highly motivated Senior Manager to join our Global Demand Management team to help enable a world class Sales team. The Senior Manager of Demand Management - NA position will be a multi-faceted and hands-on analytics role aimed at sharpening PayPal's Lead Generation engine for our merchant business. This role will be responsible for developing, executing, and scaling programs that actively drive pipeline and deliver revenue for the business. You will also be responsible for building and maintaining successful relationships with key stakeholders across Revenue Operations, Marketing, Technology, and Sales and must be capable of managing dependencies of varying complexity to drive growth.

Responsibilities

• Develop, optimize, and execute a lead generation strategy that drives pipeline and creates sustainable revenue at scale.
• Demonstrate strategic thinking and partnership with Sales to ensure continued alignment and enablement.
• Analyze transaction information, to identify trends in the data and propose new omni channel campaigns that will drive more revenue to the company.
• Drive the development of new targeting models and approaches to optimize and scale our global lead generation machine.
• Ensure a strong analytical approach for delivering impactful insights and accurate / meaningful reporting for all campaigns.
• Have a strong understanding of the underlying CRM architecture and processes to aid in decision making.
• Weekly collaboration with Database Marketing team and stakeholders around active campaigns and review/escalate on quality feedback.
• Deliver high level results using data from lead generation and lead qualification dashboards & reporting.
• Ensure you are coaching, developing, and communicating with your team routinely and effectively.

Requirements

• 7+ years of experience in B2B lead generation experience with global experience preferred
• Analytical mindset with the ability to use data to optimize campaign performance and inform future strategies
• Demonstrated understanding of commercial data and how to leverage that to drive quality sales ready leads and opportunities
• Creative problem solver who can design solutions from qualitative and quantitative data
• Operational understanding (or willingness to learn) of sales processes and business operating mode
• Proven experience with SQL, and statistical languages like R or Python.
• Deep knowledge in relevant technologies: Salesforce, Teradata, Eloqua, JIRA, Excel
• Ability to drive collaboration within a matrixed environment and thrive in an unstructured environment
• Excellent relationship management skills with the ability to build rapport, influence, and deepen relationships with cross-functional team members
• Strong and disciplined project management and process improvement capabilities

Benefits

• Flexible work environment
• Employee shares options
• Health and life insurance
• Annual performance bonus
• Equity compensation
• Medical, dental, and vision benefits