Manager Distribution Channel Marketing

About the position

Join Infineon as a Distribution Channel Marketing Manager in Livonia, MI. In this role, you will be responsible for planning, executing, and analyzing marketing plans and campaigns in collaboration with Infineon distribution partners. You will set the strategy for the Americas Distribution Channel Marketing, coordinate with key stakeholders, manage the regional channel marketing budget, and develop KPIs for channel marketing activities. Your efforts will contribute to driving success in our organization and enhancing our marketing impact.

Responsibilities

• Set the strategy for the Americas Distribution Channel Marketing.
• Coordinate key stakeholders in regional segments, distribution partner managers, divisional marcom teams, engagement marketing, and distributors/eCommerce partners to successfully execute joint digital marketing campaign activities.
• Manage the regional channel marketing budget and expenses including forecast accuracy.
• Provide distribution partners with the respective Infineon content and program manage activities through to completion.
• Regularly review campaign content messaging and quality and update Infineon content on distributor sites.
• Develop KPIs for channel marketing activities and control effectiveness.
• Analyze and report against campaign goals and report on ROI.

Requirements

• A university degree in business administration, marketing preferred, industrial engineering or similar.
• +5 years of relevant job experience in distribution marketing, digital marketing, marketing communications.
• Project management experience, superior organizational skills and ability to meet deadlines.
• Work experience in multi-cultural teams / international environment.
• Superior communications and interpersonal skills, including the ability to effectively direct / persuade / influence others.
• Fluency in English, both verbal and written.
• Proficiency in Microsoft Office.
• Keen attention to detail.
• A growth mindset, ability to self-motivate and drive to constantly improve.

Benefits

• Diversity and inclusion initiatives.
• Equal opportunity employer.
• Commitment to employee development.