About the position
At CHANEL, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience and potential you could bring to CHANEL. CHANEL, Inc. a leader in the luxury goods industry, is seeking a Manager, Fragrance Marketing in the US Market. The Manager, Fragrance Marketing, will manage the development and execution of 360° marketing campaigns for the Men's lines, as well as our premium fragrance collection, Les Exclusifs de CHANEL. This individual will lead each campaign strategy including merchandising at the point of sale, e-retail support, events/client engagements, and media support. As part of the role, the Manager, Fragrance Brand Marketing, will work closely to coordinate planning and communicate strategy with other divisions including the Creative, Procurement, Sales and Business Development teams.
Responsibilities
- Develop and execute 360 Marketing campaigns in the US for the Men's portfolio + Les Exclusifs de CHANEL
- Brief Creative and Production teams with plan for each campaign's expression at the point of sale, including merchandising, sampling, and client engagements / events.
- Work closely with Creative and Production on the ongoing development of the campaign, overseeing it from conception to execution in the market.
- Work with Business Development teams to set the B&M and e-retail strategies for each campaign across accounts.
- Partner with Creative to develop assets across all placements.
- Create clear and effective communication materials for the Field to support the seamless execution of each campaign in-store.
- Set and manage the US promotional budget for key Fragrance Categories.
- Track expenditures for each campaign and proactively update budget estimates to reflect monthly Actuals and latest expectations.
- Assess campaign performance and share business updates with Marketing leadership.
- Assess campaign and event performance versus plan, as well as ongoing performance of key franchises by channel at the category and product level.
- Share insights and takeaways with Marketing leadership and cross-functionally, and incorporate learnings into future campaign and event strategies.
- Conduct competitive & market analyses on an ongoing and ad hoc basis.
Requirements
- Bachelor's Degree required
- Minimum of 4 years of experience (luxury preferred)
- Experience in global marketing, brand marketing is a plus
Benefits
- Flexibility (flexible time and hybrid work options)
- Wellbeing resources include dedicated paid time off for wellbeing (2-week August Office Closure and Wellbeing Days in Retail) and a Wellbeing fund.
- Family and care giving benefits (inclusive of parental leave, fertility support, MilkStork, and Care.com Membership)
- Generous paid time off policies to include vacation, holiday, sick and volunteer days.
- 401K and other incentives
- Robust healthcare offerings; medical, dental, vision, MDLIVE (virtual care), One Medical, Flexible Spending Accounts (Health Care & Dependent Care), Health Savings Account and Employee Assistance Program
- Life insurance, Accidental Death & Dismemberment, Short Term Disability, Long Term Disability, Health Advocate, International Business Travel Accident & Medical, and Commuter Transit & Parking
