About the position
WeAreParamount on a mission to unleash the power of content… you in? We’ve got the brands, we’ve got the stars, and we’ve got the power to achieve our mission to entertain the planet – now all we’re missing is…YOU! Becoming a part of Paramount means joining a team that values authenticity and embraces inclusion for all. We are searching for individuals who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co-create moments that matter – both for our audiences and our employees. You fuel our culture of purpose, passion, and collaboration. We’re in this together. Under the mentorship of the Executive Director of Global Marketing & Social Analytics, this role supports the Theatrical Marketing department by enabling data-informed decision-making across the U.S. and key global territories! This role focuses on data exploration, visualization, and analysis to optimize marketing strategies and the efficiency of campaigns!
Responsibilities
- Serve as a data storyteller by crafting impactful deliverables and clearly communicating insights and recommendations to creative, technical, and business partners
- Conduct complex analyses to inform the strategic prioritization, optimization, and performance evaluation of global marketing campaigns—both paid and organic
- Support the design, execution, and analysis of marketing and media experimentation initiatives across U.S. and international markets in collaboration with key partners from across the marketing department
- Leverage analytics tools to conduct in-depth multi-platform performance deep dives and extract findings from digital creative testing across platforms
- Present findings from brand lift studies, audience behavior, campaign performance, and regional box office trends to support strategic decision-making
- Partner closely with creative marketing teams to provide rotation recommendations for digital and TV media, based on campaign data
- Monitor real-time audience reactions across social media, digital platforms, and other feedback channels to identify trends in moviegoing behavior, consumer patterns, and new technologies
- Surface insights, compile industry trends and perform competitive analyses to support strategy development and tactical decisions
- Lead and implement ad-hoc reporting, analysis, and research projects to support marketing strategies within the theatrical landscape
Requirements
- Bachelor’s degree in Business, Marketing, Communications, Analytics, Economics, Mathematics, Statistics, or a related field
- 4+ years of experience in a highly analytical, data-driven environment (e.g., entertainment, digital media, consumer insights, consulting, investment banking)
- Shown ability to craft and implement analytics and insights projects across U.S. and global markets
- In-depth understanding of the TV, streaming, and social media landscape—including both paid and organic metrics
- Experience within a major studio, streaming platform, or theatrical marketing agency
Nice-to-haves
- Ability to independently identify key questions, perform quantitative analyses, and present findings clearly and concisely
- Experience in market research or consumer insights, particularly within the theatrical space
- Experience with the MarTech/AdTech ecosystem, including analyzing brand lift study results
- Experience with audience intelligence and social listening tools (e.g., Talkwalker, ListenFirst, Affinio/Audiense, Brandwatch, Sprinklr)
- Experience with data visualization tools (e.g. Tableau, Looker, Google Data Studio, PowerBI)
- Experience in project management, including coordination with external vendors to deliver data-informed marketing strategies
Benefits
- Medical, dental, vision insurance
- 401(k) plan
- Life insurance coverage
- Disability benefits
- Tuition assistance program
- Paid time off
- Bonus eligibility
