Manager, Marketing Operations

About the position

The Marketing Operations Manager at The Trade Desk will play a crucial role in enhancing global marketing initiatives by managing the marketing operations delivery roadmap, optimizing regional campaigns, overseeing marketing technology, ensuring compliance with data regulations, and driving continuous process improvements. This position supports successful marketing outcomes across multiple markets, aiming for operational efficiency and impactful results on a global scale.

Responsibilities

• Own and manage the delivery roadmap for marketing operations, ensuring alignment with business goals and optimizing processes.
• Implement regional marketing campaigns, including setting up email automation workflows, conducting A/B testing, list selection, and segmentation.
• Deliver localized training sessions to marketing teams, tailoring content to meet regional requirements.
• Develop and maintain the marketing technology roadmap, aligning with business objectives and emerging trends.
• Evaluate and implement new marketing technologies to enhance operational efficiency.
• Ensure regional compliance with data regulations such as GDPR and CCPA.
• Develop and maintain standardized processes and documentation, implementing best practices across marketing operations.
• Serve as the point of contact for brand, digital, and performance marketing teams, collaborating on local initiatives.

Requirements

• A minimum of 6 years in marketing operations, campaign management, or related fields.
• Strong knowledge of marketing automation tools (Marketo preferred), CRM systems, and digital marketing channels.
• Experience with user management and system administration within marketing technology platforms.
• Ability to analyze campaign performance data and derive actionable insights to optimize marketing efforts.
• Excellent communication skills with a proven ability to collaborate effectively with cross-functional teams.

Nice-to-haves

• Experience in managing marketing technology platforms.
• Proven expertise in executing regional marketing campaigns.

Benefits

• Competitive salary ranging from $84,600 to $155,100 per year.
• Inclusive company culture that values unique experiences and perspectives.