About the position
We’re looking for a Manager for Product Marketing to join our Ads & Promotions Marketing team to help build products and tools to support advertisers using DoorDash’s local commerce platform. Our Ads Marketing team is growing rapidly and this person will be a leader on the team, help scale the PMM function, and grow one of DoorDash’s key businesses. They will lead the charge on defining the positioning for the advertising and promotions platform; and the marketing strategy to launch new features and grow existing products for our Enterprise Advertisers. They will partner with their cross-functional team to run research to unearth insights that will inform product & marketing decisions, support experimentation to reach product-market fit, and run marketing tactics to drive scalable growth. The role will focus on CPG brand advertisers.
Responsibilities
- Support B2B marketing strategies to drive adoption and engagement to grow users of new and existing advertising and promotions products, in partnership with Product, Sales, and Business strategy.
- Support building the ads & promotion products positioning, messaging, naming, and value propositions.
- Develop audience insights with research and analytics to surface opportunities to business and product leadership to influence the product roadmap.
- Lead cross-functional teams to execute marketing programs at scale, including partnering with Product Management, Engineering, Comms, Events, Business Strategy, Finance, and Analytics.
Requirements
- 6+ years of professional experience in adtech Product Marketing or Product for at a corporate or startup environment.
- Experience working in the CPG industry, in house, or at an agency, or as a consultant.
- Proven track record of driving successful go-to-market launches that drive adoption and bottom line impact.
- Fluency with data - including market/segment sizing, forecasting, and working with analytics to understand efficacy of campaigns; SQL experience preferred.
- Experience collaborating with various cross-functional stakeholders (Marketing, Product, Sales, Strategy/Ops) to build products or services for business customers.
Benefits
- 401(k) plan with an employer match
- Paid time off
- Paid parental leave
- Wellness benefits
- Paid holidays
- Medical, dental, and vision benefits
- Disability and basic life insurance
- Family-forming assistance
- Commuter benefit match
- Mental health program
