Manager, Product Marketing Strategy

About the position

Peacock is looking for a creative, experienced, and passionate Product Marketing Manager to join the team. You will ideally have experience working cross-functionally to inform new product strategy/positioning and has developed consumer-facing messaging. You will also have experience in go-to-market launches, integrated campaigns, and other marketing projects, taking qualitative and quantitative insights and turning them into compelling communications and value props.

Responsibilities

• Experience driving full-funnel marketing strategies for a large brand and has worked extensively with product and marketing teams to bring the experience to life across the user journey
• Develop and implement comprehensive product marketing strategies to drive user acquisition, engagement, and retention for Peacock holistically and for individual features.
• Build and manage relationships across product management, brand marketing, legal, creative, and operations teams to execute impactful campaigns.
• Write marketing briefs for feature go-to-market plans and partner with the channel marketing, product, analytics and creative teams to develop robust and coordinated launch plans.
• Oversee competitive intelligence, mining the industry (in-category and out-of-category) for trends and opportunities.

Requirements

• 3+ years Product Marketing experience, or in a related role
• Comfortable navigating and using an analytics platform (e.g. Adobe, Google, etc.)
• Excellent organization, communication, facilitation, and presentation skills, including the ability to clearly and concisely articulate complex concepts for various audiences.
• Strong attention to detail and leadership skills with the proven ability to own projects end-to-end.
• Comfortable working in (or learning to work in) Figma to create mockups to visualize Product Marketing strategies.
• Comfortable working in (or learning to work in) Airtable or similar Project Management software.

Nice-to-haves

• Prior Product Marketing (or related) experience preferred
• Ability to work autonomously, focusing on key outcomes amidst competing priorities
• Adaptable and resilient performer who can lead effectively under pressure and through change
• Results- and solutions-oriented mindset with an intrinsic passion to learn and grow
• Experience within the advertising or media entertainment industry a plus!

Benefits

• Medical, dental and vision insurance
• 401(k)
• Paid leave
• Tuition reimbursement
• A variety of other discounts and perks