Manager, Retention Marketing, DashPass

About the position

As a Consumer Retention Marketing Manager on DashPass you will be responsible for communications and programs to grow DashPass customer engagement & retention across email, push notifications and in-app messaging. You will collaborate with all parts of the business to create and execute CRM strategies that move business metrics and surprise and delight our customers. This role will focus on DashPass benefits inclusive of partnerships that increase value for DashPass subscribers, where your job will be to leverage these benefits to drive greater DashPass adoption and retention. You will report into the Consumer Lifecycle Marketing Lead on our Growth Marketing team within our Marketing organization.

Responsibilities

• Create a cohesive DashPass partnerships CRM strategy across the customer lifecycle for both automations and ad hoc communications
• Work closely with DashPass Integrated Marketing to develop campaign strategy briefs based on business needs and audience behavior, determining the best channel mix, audience targeting, and number of touchpoints per program
• Collaborate with Promo Strategy team to determine the optimal incentive structure per program based on behavioral needs and financial constraints
• Partner with Marketing Ops counterparts who are responsible for campaign build, QA, & launch
• Align with lifecycle marketing manager counterparts to ensure all lifecycle strategies, across automations and ad-hoc campaigns, complement the existing CRM lifecycle for all existing DashPass comms plus overall Consumer lifecycle comms
• Contribute to weekly strategy reviews for lifecycle program requests to ensure all new and revised programs meet a high comms quality bar
• Increase personalization and relevance within audience lifecycle
• Work with internal creative studio to create optimal CRM assets that drive both business impact and audience engagement & relevance
• Analyze campaign results, develop benchmarks, and create and share regular performance reports

Requirements

• 6+ years experience in customer retention, email, and/or growth marketing
• Record of driving business results via cross-channel marketing campaigns
• Strong stakeholder management and interpersonal skills
• Hands on experience with CRM technology including ESPs, segmentation tools, and complex data structures and systems
• Extreme organization, dependability, self-motivation & ability to multi-task
• Bachelor’s degree or equivalent experience

Benefits

• 401(k) plan with an employer match
• Paid time off
• Paid parental leave
• Wellness benefits
• Paid holidays
• Paid sick leave in compliance with applicable laws
• Medical, dental, and vision benefits
• Disability and basic life insurance
• Family-forming assistance
• Commuter benefit match
• Mental health program