About the position
The U.S. Soccer Federation exists in service to soccer. Our aim is to ignite a national passion for the game. Because we believe that soccer is more than a sport; it is a force for good. We understand the importance and the power of teamwork, on and off the pitch. That is why we work closely with our Federation partners and members, to inspire, support and guide every level of the game: from the grassroots to the National Teams. We want to bring soccer into every home and every community, right across America. Because we believe that soccer can transform lives like no other sport. Soccer can represent the best of U.S. U.S. Soccer is in a period of significant growth, with ambitions plans for U.S. Soccer in the near and far future. We are, therefore, looking for dynamic servant leaders to join us on this journey: in service to soccer. Applicants must be able to demonstrate visionary leadership, analytical decision-making, professional flexibility, and an empathic management style that builds bold teams and delivers globally significant results.
Responsibilities
- Spearhead integrated marketing plans for U.S. Soccer’s social impact arm and legacy initiative: the Soccer Forward Foundation.
- Lead the development and execution of influencer strategies that amplify U.S. Soccer’s brand voice, mission, and campaigns through culturally relevant storytelling.
- Partner with clubs, leagues, soccer governing bodies, non-profit organizations, and grassroots movements to collaboratively promote initiatives that advance the growth and inclusivity of soccer in the U.S.
- Collaborate with cross-functional teams to plan, implement, and optimize integrated marketing campaigns for strategic business drivers of the Federation.
- Drive strategic leadership alongside our agency partners, crafting agency briefs and delivering clear feedback.
- Identify and activate unique opportunities to elevate U.S. Soccer’s visibility and values through unconventional channels.
- Define success metrics, monitor campaign performance, and continuously optimize marketing programs to drive reach, engagement, and impact.
- Work with Communications leads to ensure all campaigns are amplified with a support plan to unlock earned media and maximize reach.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 4-7 years of experience in campaign management, brand marketing, or go-to-market strategy, preferably at an agency, or in sports, entertainment, or mission-driven organizations.
- Proven experience in building integrated go-to-market strategies across multiple stakeholder groups.
- Data-driven, collaborative, and have a deep understanding of marketing trends, audience behavior, and media landscapes.
- Basic understanding of, or previous experience with Sport for Development or social impact initiatives.
- Strong understanding of influencer and cultural marketing best practices.
- Excellent communication, collaboration, and project management skills.
- Passion for soccer, purpose-driven work, and building culturally resonant campaigns.
- A strategic thinker with a bias for action and creativity.
- Ability to thrive in a fast-paced, collaborative, and evolving environment.
- A strong, balanced blend of high EQ + IQ.
- Extensive written and verbal communication skills.
- Tenacious, proactive, solution-focused, and detail-oriented.
- Demonstrated success working across internal departments and external partners.
- Experience developing campaigns from the ground up, including strategy, messaging, content, and distribution.
- Collaborative communicator as a thought partner for senior management and partners.
- Ability to manage multiple priorities and deliver under tight deadlines.
- Proficient experience with Microsoft Suite (Word, PowerPoint, Excel, and Outlook).
- Able and willing to work non-traditional hours including evenings, weekends & holidays.
- Travel up to 10% of the time to select domestic U.S. Soccer controlled matches.
Nice-to-haves
- Passion for soccer and a deep understanding of the U.S. sports and cultural landscape.
- Bilingual in Spanish.
Benefits
- Comprehensive compensation package.
- Casual work environment.
- Inclusive culture.
- Atmosphere for professional development.
