About the position
The Manager of Trade Marketing is responsible for leading priority marketing communications initiatives in support of the sales channels and external clients for both Universal Orlando and Universal Studios Hollywood. The responsibilities for this position include but are not limited to: strategic planning and development of key projects, campaigns, areas of expertise to improve business performance, alignment with marketing & sales leaders, and strong collaboration across division with a solution-based mindset. It is a priority for this manager to lead cross-functional planning meetings and ensure follow through on implementation and tracking of results. This position requires a strong working knowledge of B2B & B2B2C audiences, communication strategy and execution, and the ability to analyze of results and adjust as needed.
Responsibilities
- Work closely with internal Sales and Marketing leaders to understand their business goals, priorities, and key annual initiatives.
- Determine marketing objectives and manage the development of strategic plans, roadmaps, and briefs for projects and/or campaigns.
- Collaborate regularly with internal strategic partners across the Sales, Brand, Hotels, Comms Planning, Web, CRM, Social, PR, and Trade Marketing teams for alignment and efficiency.
- Determine strategic needs for content and messaging by audience.
- Responsible for presenting plans, point of views, campaign efforts and results to leadership and internal partners.
- Provide annual planning input as subject matter product expert.
- Establish Universal theme parks as can’t miss destination experiences with a significant competitive advantage in the marketplace.
- Ensure all communications are consistent with the Universal brand.
- Manage internal relationships with partners to ensure initiatives are implemented as planned.
- Possess strong strategic judgment, prioritization, and organizational skills to balance multiple projects with staggered delivery dates.
- Ensure flawless go to market execution of all assigned initiatives.
- Continuously improve performance of existing initiatives, make the proper adjustments based on performance results.
- Develop a strong working knowledge of Universal Destination & Experiences Brand Standards, Legal, and License guidelines.
- Motivates and develops current and future direct report team members as marketing professionals to achieve maximum results.
- Lead reports on day-to-day marketing efforts, guide them for success.
- Develop action plans for continued professional growth of team.
- Understand and actively participate in Environmental, Health & Safety responsibilities.
Requirements
- Bachelor’s degree in Marketing, Communications, and/or business administration preferred.
- Master of Business Administration (MBA) highly preferred.
- 3+ years of progressive brand management and/or marketing experience.
- Proven team/consensus building skills.
- Record of exceeding targets/objectives.
- Strong critical decision-making and communication skills.
- Strong analytical, planning, forecasting and budgeting/financial skills.
- Demonstrated translation of data into implication and implication into strategy.
- Strong understanding of consumer and brand research.
- Cross-functional leadership expertise in a fast-paced and complex environment.
- Self-starter with ability to maintain poise when dealing with ambiguity.
- Demonstrated ability to proactively improve processes and procedures.
- Experience presenting to and working with executives.
- Expertise in developing cohesive, engaging, concise, fact-based presentations.
Nice-to-haves
- Travel & Resort Industry, Entertainment &/or Theme Park experience preferred.
- Mandarin Language skills a plus.
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k)
- Paid leave
- Tuition reimbursement
- Variety of other discounts and perks
