About the position
The Marketing Manager of Health Care Provider (HCP) Promotion for XTANDI will be a key member of the brand team. The successful candidate will be responsible for developing HCP promotional programs based on market knowledge, customer insights, and brand strategy. This person is responsible for strategic development and flawless execution of promotional tactics. This colleague is responsible for ensuring and modelling strong cross-functional alignment in the Brands@Center Operating Model and ensuring execution with key partners, especially other members of the brand team, Market Access, CI, Sales, CL&D, Regulatory, Legal, Medical Affairs, and agencies. Provides strategic input on key brand building opportunities. Serves as primary marketing contact with field team to support and enhance promotional activities and materials.
Responsibilities
- Drive the tactical development of HCP focused programs to overcome business obstacles, drive market share, and achieve sales targets.
- Measure effectiveness on an ongoing basis and recommend & implement changes accordingly.
- Serve as the primary marketer responsible for field direction, communication, and training on brand strategy, competitive events, and product milestones.
- Collaborate closely with the sales field team to enhance marketing programs and execution.
- Lead marketer for the effective execution of the XTANDI free trial program.
- Ensure that materials and programs are highly effective and compliant by owning projects and gaining approval through the Medical, Legal and Regulatory review process.
- Manage outside agencies in HCP tactical planning, project estimate development, time management, budgeting, and execution of projects.
- Contribute to the annual brand and tactical plan for HCP promotion.
- Complete work in an ethical and compliant manner.
Requirements
- Experience in pharmaceutical marketing, particularly in HCP promotion.
- Strong understanding of market dynamics and customer insights.
- Proven ability to develop and execute marketing strategies.
- Excellent communication and collaboration skills.
- Ability to manage multiple projects and work cross-functionally.
Nice-to-haves
- Experience in oncology marketing.
- Familiarity with regulatory and compliance processes in pharmaceutical marketing.
- Experience working with sales teams.
Benefits
- Hybrid working solution allowing time to connect with colleagues at the office with the flexibility to also work from home.
- Focus on work/life balance.
