Marketing & Advertising Assistant

About the position

The City of Laramie is accepting applications for a Marketing and Advertising Assistant for the Parks, Recreation, and Public Services Department. This is a part-time, non-benefited position that will work for 15-25 hours per week, on a variable schedule. Under the supervision of the Department Director and other administrative staff, this non-benefited position will perform a variety of social media, marketing, and advertising duties involved in the promotion and online presence of the Department including the Recreation Center, Ice & Event Center, Recreation Division, Parks Division, and other special projects and events.

Responsibilities

• Assist the administration with creating an advertising model that can be used by program staff.
• Assist department staff in the creation of a variety of promotional material for classes, programs, facility promotion, and special events.
• Improve the department's social media presence on a variety of platforms and coordinate scheduled campaigns, posts, and engagement.
• Assist with the maintenance and updating of the Department's web pages.
• Work with supervisory staff to coordinate marketing, promotions and public relations efforts.
• Support existing branding to create consistent messaging and presence.

Requirements

• Strong communication skills and experience working with a high-profile public office is desirable.
• Demonstrated social media skills needed, including all standard platforms and post-scheduling applications.
• Experience with creating coordinated marketing campaigns and advertising packages; including advertising copy, press releases, social media ads, and flyers and brochures is desirable.
• Experience with website maintenance utilizing web-based platforms desirable.

Nice-to-haves

• ChatGPT or other AI skills are a plus.