About the position
Ignite Your Marketing Career with #1 Cochran in Ohio! Are you a creative, digitally savvy individual eager to make a real impact in the fast-paced world of automotive marketing? #1 Cochran, a leading automotive group, is seeking a motivated and enthusiastic Marketing and Communications Associate to play a key role in shaping the online presence of our thriving Ohio locations. This isn't just fetching coffee; this is a hands-on opportunity to dive deep into content creation, social media strategy, event execution, and community engagement, all while working with a diverse portfolio of premier automotive brands. If you're a marketing or communications professional with a genuine passion for digital trends and a drive to learn and contribute, we want you on our team!
Responsibilities
- Brainstorm, develop, and assist in the creation of engaging content across various marketing channels.
- Develop, organize, and maintain dynamic social media content calendars for #1 Cochran's diverse Ohio dealerships.
- Capture, professionally edit, and strategically publish high-quality automotive marketing content.
- Actively monitor and cultivate online communities, fostering meaningful engagement.
- Assist in the preparation and submission of claims and reimbursement requests for co-op advertising programs.
- Research and understand the latest trends in the automotive industry and digital marketing.
- Assist in the reconciliation of monthly marketing and advertising expenditures.
- Play a vital role in the planning, coordination, and execution of dealership events and community outreach initiatives.
- Provide regular weekly and monthly reports on the performance of marketing efforts.
- Assist in the management of relationships with local community organizations.
- Assist the sales team with their online marketing endeavors.
Requirements
- Completion of a Bachelor's or Master's degree program in Marketing, Communications, Business Administration, Sales, or a closely related field.
- Prior internship or work experience in a marketing, social media, or advertising role.
- Proficient in the Microsoft Office Suite, particularly Excel, Outlook, Word, and PowerPoint.
- Familiarity with social media management platforms such as Meta Business Suite, Hootsuite, or Sprout Social.
- Exposure to web analytics tools (Google Analytics GA4 preferred), online advertising platforms (Google Ads, Meta Ads), and content management systems (WordPress preferred).
- Basic graphic design skills using Canva; experience with Adobe Photoshop and video editing software is a bonus.
- A foundational understanding of SEO best practices for optimizing digital content.
- Exceptional written and verbal communication skills.
- Basic photography and video shooting/editing skills suitable for social media content creation.
- Excellent organizational and time-management skills.
- A self-starter mentality with a proactive approach to identifying and solving challenges.
- Adaptability and comfort in a dynamic, fast-paced work environment.
Nice-to-haves
- Experience with Adobe Photoshop and video editing software.
- Understanding of SEO best practices.
