Marketing Automation Manager

About the position

As our business evolves the technology that powers our enrollment and advancement marketing products, we need a team of talented individuals to develop, maintain, and execute responsive marketing campaigns. This role serves as the primary technical specialist on campaign logic and setup in Acquia Campaign Studio.

Responsibilities

• Craft and deliver automated marketing campaigns based on EAB marketing best practices and standards
• Work with in-house creative, strategy, and account teams to develop campaigns and segmentation
• Assume ownership for the end-to-end process of campaign creation; including but not limited to: working with business stakeholders, creating lists, creating and updating emails, updating and quality assurance of emails, landing pages, campaigns, creating simple and complex workflows, and ensuring accurate tracking and management of work
• Implement responsive email marketing campaigns and templates that utilize HTML, CSS, JavaScript and other technologies as needed
• Execute on daily assigned operational tasks, according to best practices and service line agreements
• Troubleshoot technical issues related to templates, responsive design, email testing, list segmentation and other aspects of email execution, as required
• Stay current on responsive marketing best practices around coding, design, and testing of email campaigns

Requirements

• Bachelor's degree
• Comprehensive knowledge and 2-4 years' experience working with marketing technologies and tools
• Basic knowledge of responsive design systems and creation of assets
• Strong understanding of Marketing Enrollment Solutions marketing campaigns and systems
• Strong attention to detail inclusive of an editorial eye, with an excellent command of type and editing

Nice-to-haves

• Experience working with an enterprise marketing automation tool (preferably Acquia Campaign Studio)
• Strong verbal, written, interpersonal and support services communication skills
• Passion for email development or digital marketing
• Experience using e-mail delivery tools (Litmus, Return Path, etc.)
• Ability to troubleshoot campaign coding problems and to develop solutions
• Commitment to embracing a continual learning environment and contributing to a dynamic and welcoming culture of fairness, authenticity, and belonging in support of EAB's mission, values, and aspiration

Benefits

• Medical, dental, and vision insurance plans; dependents and domestic partners eligible
• 20+ days of PTO annually, in addition to paid firm and floating holidays
• Daytime leave policy for community service and flextime for fitness activities (up to 10 hours per month each)
• 401(k) retirement savings plan with annual discretionary company matching contribution
• Health savings account, healthcare and dependent care flexible spending account, and pre-tax commuter plans
• Employee assistance program with counseling services and resources available to all employees and immediate family
• Wellness programs including gym discounts, incentives to promote healthy living, and family access to the leading app for sleep, meditation, and relaxation
• Fertility treatment coverage and adoption or surrogacy assistance
• Paid parental leave with phase back to work program for birthing and non-birthing parents
• Access to milk shipping service to support nursing employees during business travel
• Discounted pet health insurance coverage for dog and cat family members
• Company-provided life, AD&D, and disability insurance
• Financial wellness resources and membership in a robust employee discount program
• Access to employee resource groups, merit-based advancement, and dynamic professional growth opportunities