About the position
At Horizon Hobby, we inspire dreams and help build memories! Our company is the leader in the global Radio Control industry. We offer tremendous opportunities for growth and development and a full array of benefits including discounts on our products! We are currently hiring a Marketing Brand Strategist! The Marketing Brand Strategist is responsible for building and implementation of product marketing strategies and brand strategies that drive awareness and sales growth for the Losi brand. This position is responsible for managing profitability and sales revenue while effectively communicating the brand and product positioning. In close collaboration with the Marketing Brand Director and Product Development, they own and drive consumer insights, product messaging on the websites, digital marketing, social media voice, packaging, in-store merchandising, and the full product lifecycle. Additionally, Marketing Brand Strategist should remain close to their respective hobby communities through field & event marketing. The Marketing Brand Strategist is the voice of the customer, working to grow market share for their respective brand and driving to achieve our financial goals for the business. This position will also collaborate on brand content, in social media, and in forums. Execution of marketing efforts will be done in collaboration with the Horizon Marketing, eCommerce, and Wholesale Sales teams.
Responsibilities
- P&L management - you own your brand and are responsible for driving sales, managing profitability, and growing the brand market share.
- Steward of the brand - Be the voice of the customer for your respective brand. Drive meaningful insights back to business and track performance.
- Execute product marketing strategies that align with overall brand objectives and drive revenue growth.
- Develop and execute product launch plans, including coordinating product demos, marketing collateral development, and sales training.
- Create post-launch product campaigns and journeys to create ongoing excitement around the product and drive accessory sales.
- Manage the product lifecycle with an on-going Marketing plan and continued monitoring of consumer trends.
- Provide direction and content to Digital Marketing, CRM, Creative, and eCommerce teams to ensure the optimal messaging and online content to support the product throughout its lifecycle.
- Monitor and report on product performance metrics and provide insights into continuous improvement.
- Bring enthusiasm and excitement to customers through online and in person events and interactions.
- Work with product development to understand the product line and future projects to develop a sound marketing plan for each launch that helps strengthen the positioning of the brand.
- Research customer feedback on product and brand, including conducting consumer surveys and creating and implementing action plans from that data.
- Represent the brand at tradeshow/consumer events and in product videos.
- Collaborate on brand social media channels and engage in other key online communities.
Requirements
- Bachelor's degree in marketing, Business Administration, or related field preferred.
- 3+ years of experience in product marketing or related field.
- Deep understanding of product marketing strategies and positioning.
- Strong analytical skills and experience conducting market research and competitive analysis.
- Excellent communication and presentation skills.
- Demonstrated ability to collaborate cross-functionally and work effectively in a team environment.
- Strong project management skills and ability to manage multiple projects simultaneously.
- Extensive experience with product launch planning and execution.
- Remote-controlled product background is a plus but not required.
- Ability to remain curious and always looking for opportunities to improve business.
- Some travel is required. Less than 15%.
- The ideal candidate is located near Ontario, CA or Banning, CA. The candidate will be required to spend time in both offices.
Nice-to-haves
- Remote-controlled product background is a plus but not required.
Benefits
- 401(k) with a company match
- Medical, Dental, Vision, Life, Short-Term and Long-Term Disability Insurance, Life Insurance and Supplemental Life Insurance
- Paid Time Off
- Paid Holidays
- Discounts on Products
