Marketing Campaign Manager

About the position

The Marketing Campaign Manager will be responsible for developing, executing, and optimizing marketing campaigns across our Brady North America brands. The successful candidate will collaborate cross-functionally to set campaign objectives, design impactful campaign plans, and leverage advanced segmentation techniques to maximize campaign effectiveness. If you are a person with a strategic marketing brain who thrives on being hands-on to achieve swift and impactful results, this role is for you. The ideal candidate is comfortable with ensuring that our marketing campaigns not only align with our brands and product offerings, but also resonate deeply with their audiences.

Responsibilities

• Design and execute direct marketing campaigns aimed at acquiring, retaining, and reactivating customers within the Brady North America divisions.
• Develop customer and prospecting direct response plans for push campaigns as well as triggered behavioral and automated campaigns, utilizing catalogs, self-mailers, letter mail, post cards and more to drive direct sales and marketing qualified leads.
• Provide strategic guidance on customer contact pieces and product selection to optimize campaign performance.
• Utilize advanced modeling and segmentation techniques to refine the ideal customer profile and develop campaigns to target curated audience segments.
• Create campaigns with clearly defined brand positioning and messaging that engage our target audiences, align with the broader business goals and drive measurable impact.
• Design and execute A/B testing and experimentation to continuously improve upon marketing strategies.
• Collaborate with and guide vendors, printers, and internal support staff to ensure timely execution of campaigns.
• Conduct detailed post-campaign segmentation analysis, working closely with internal analysts and external consultants to identify opportunities for growth within and across segments.
• Partner with creative team counterparts and print production manager to oversee the end-to-end process of mailing piece creation, print, bindery and distribution.
• Track performance metrics for marketing campaigns and refine messaging based on data insights.
• Monitor industry trends to continuously optimize and innovate marketing strategies.

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field.
• Minimum of 5 years of experience in direct response marketing, with a focus on B2B.
• Proven track record of driving revenue and profitability growth through successful direct marketing campaigns.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with marketing peers in digital marketing, marcomm, analytics and with cross-functional teams.
• Detail-oriented with a strategic mindset and a passion for delivering impactful results.

Benefits

• Comprehensive insurance coverage starting on your first day of employment, including medical, dental, and vision.
• Generous 401(k) with company match.
• Paid time off and holidays.
• Opportunity to participate in incentive programs for all full-time employees.
• Family planning benefits including paid parental leave, fertility coverage, adoption and surrogacy assistance.
• Education reimbursement opportunities.
• Scholarship program for children of Brady employees.
• A variety of Employee Resource Groups to provide you with unique networking, development, and volunteer opportunities.
• Employee Assistance Program and related wellness programs (mental and behavioral health, family counseling, financial management).
• Dress-for-your-day dress code.
• Charitable contributions matched through Brady's Matching Gift program.