About the position
Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song If you are an expert at developing business, we want to meet you. If you relish delivering business and aiding clients to transform their marketing and digital organizations, we want to meet you! If you love innovating and building industry leading digital solutions, we want to meet you!! There is never a typical day at Accenture Interactive, that's why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space. Your role will require you to directly work with the client to bring ideas and innovation for customer relationships, digital marketing, ecommerce, and omni-channel solutions. You will aid our clients in transforming their marketing organizations - Strategize, design, develop and implement operating models, organizational constructs that enable our clients to change the manner in which they deliver value through marketing. You will also be accountable for helping to drive new ideas with the client and ensure client value and ability to execute are front and center. You'll engage in projects that design and stand up/activate Accenture's agency services. You'll lead strategic engagements with clients that encompass a wide range of activities, including assessments and roadmaps to provide recommendations, understanding both industry best practices and client business objectives.
Responsibilities
- Develop new operating models and organizational structures for our clients that encompass people, process, technology and governance within and across marketing organizations in order to unlock value and meet desired business outcomes
- Lead teams to develop new and updated operating models, marketing processes, change, training and communication plans and aid our clients to roll-out and stand up those transformational changes within their organization
- Gather and analyze information from our clients to determine the most valuable opportunities to improve integrated marketing performance and operations, and design roadmaps, organizations and operations to deliver this
- Identify ineffectiveness and areas of opportunity within a client's marketing organization and determine strategic implications. Define detailed plans, inclusive of people, process and technology, to generate improvements
- Leverage knowledge of marketing strategy, brand and campaign operations to develop and implement plans and approaches. Enable client teams to operate in a 'new way of working'
- Engage with senior level clients to collaborate on solutions and approaches to improve and grow their ability to meet business objectives
- Lead and support new business opportunities through client relationship development, pitches and RFP responses
- Originate, qualify, and close new opportunities for Accenture with our clients across our digital transformation agenda
- Work with Accenture Song Industry leadership teams to develop and deliver new business through trust and value-led relationships with the key client stakeholders responsible for digital initiatives and play the role of a trusted advisor
- Be a thought-leader in marketing challenges to orchestrate and operate in new ways, including Agile Marketing, to achieve their goals
- Lead activation engagements to aid clients to operate in new ways, in agile rhythms and to make the most of experience platforms such as Adobe
Requirements
- 10+ years of marketing/marketing operations experience with integrated CRM, direct-response and/or data-driven marketing, including at least 5 years in a leadership capacity developing, managing or improving and activating marketing operations to increase efficiency and effectiveness while enabling modern marketing techniques
- 10+ years of client-facing experience with demonstrated experience in marketing; including 5+ years of experience consulting or advising clients, as a marketer, defining process and organizational design solutions in a marketing environment
- 5+ years of experience working within a digital business or digital agency
- Proven track record of building client relationships
- Experience - in a marketing environment - in process design, organizational design, technology requirements definition, governance models and/or metrics design, and change management
- Experience leading teams of at least 10 people
Nice-to-haves
- Bachelor's degree or equivalent (minimum 12 years) work experience
- Core management consulting skills including strategic skills: strong critical thinker, ability to identify opportunities and architect solutions, and clearly communicate strategic ideas in a clear, simple manner
- Subject matter expert in integrated marketing operations and processes with expertise in designing and understanding nuances of data-driven multichannel relationship marketing organizations that cross web, mobile, social, email, and traditional direct marketing channels
- Experience leading and facilitating working sessions, workshops, business development efforts and constructing long term plans for how we develop marketing operating model capabilities and services
- Direct customer interaction, as well as work closely with sales, marketing and operations personnel. Key component of the sales process, acting in the role of experts -- listening to the needs of the customer and transforming it into a solution
- Proven experience architecting, implementing and managing organizational change
- Experience and knowledge of organizational design principles and strategy and architecting and implementing organizational change
- Experience designing, developing and implementing marketing processes and rolling out new organizational capabilities/teams to generate improved business results
- Experience of key business performance metrics and KPIs. Knowledge of digital marketing best practices
- Proven track record of growing revenue streams within/at global large-enterprise organizations; experience as part of a business development team
- Ability to establish and grow long term trusted client relationships over time. Being the 'go-to' person whom the client trusts
- Self-starter with strong organizational skills
- Willingness to learn new things, innovate and grow
- Able to collaborate across disciplines, teams and organizational lines
- Understanding of CRM strategic concepts and services
- Demonstrated leadership skills
- Executive & Digital Leadership Workshop facilitation
- Run end-to-end digital sales cycles (origination -> solution -> close)
Benefits
- Compensation varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience.
- Annual Salary Range for California: $132,500 to $338,300
- Annual Salary Range for Colorado: $132,500 to $292,200
- Annual Salary Range for District of Columbia: $141,100 to $311,200
- Annual Salary Range for Illinois: $122,700 to $292,200
- Annual Salary Range for Minnesota: $132,500 to $292,200
- Annual Salary Range for Maryland: $132,500 to $292,200
- Annual Salary Range for New York/New Jersey: $122,700 to $338,300
- Annual Salary Range for Washington: $141,100 to $311,200
