Marketing & Communications Associate

About the position

Friends School Baltimore is seeking a creative and detail-oriented Marketing & Communications Associate to manage our website, newsletter, and annual magazine while telling the stories that highlight our vibrant school community. Reporting to the Director of Marketing & Communications, you'll collaborate across departments, oversee content creation, and ensure consistent messaging that reflects our brand. This role is ideal for someone who excels in writing, editing, web management, and project coordination, and who thrives on bringing ideas to life in both digital and print formats.

Responsibilities

• Manage the School's website
• Assist the Director of Marketing & Communications to develop, maintain, and update the website, ensuring consistency of brand story, aesthetic, and voice
• Perform website audits
• Online form creation and updates as needed
• Track and analyze website traffic
• Manage the School's email platform and newsletter
• Collect content and compose the weekly, cross-divisional newsletter message to Friends School families
• Create and update email templates as needed
• Manage constituent email lists
• Provide faculty and staff training on the email platform
• Lead editor for Friends Magazine, our annual school publication
• Work with the Director of Marketing & Communications to develop the theme and content for the magazine
• Create and manage the editorial calendar to deliver the project on time
• Write/contribute articles and assign writers for articles
• Edit submitted articles
• Oversee external vendors (graphic designers, freelance writers, and printer)
• Write bi-weekly Friends School news stories to raise the profile of the school for the Friends School website
• Design admission advertisements for web and print based on seasonal campaign goals
• Attend admission events when requested by the admission team
• Assist the Head of School and other members of the administrative team with composing sensitive communications when the Director of Marketing & Communications is unavailable
• Build relationships with administrators, faculty, students, parents, and staff to proactively identify story ideas for the magazine, newsletter, and website
• Provide editing support for communications projects and support the Marketing & Communications team as needed

Requirements

• Associate's or Bachelor's degree
• 2+ years of experience in marketing and communications
• Proficiency in Adobe InDesign, Acrobat editing tools, HTML, and Canva
• Experience with FinalSite, Squarespace, Wix, or a similar platform
• Familiarity with GA4
• Experience with Blackbaud