About the position
The Marketing Content Specialist is responsible for writing content, research, project management, and resource organization to support enrollment-driven campaigns. This role focuses on writing and developing clear, engaging, and persuasive content tailored to various audiences. Content includes advertisements, emails, newsletters, videos, web pages, and print collateral, all aimed at driving enrollment and promoting the university's mission. Exceptional writing skills are a must. The specialist must effectively collaborate with departments across the university to gather relevant information and ensure timely delivery of content. Additionally, they will manage campaigns from conception to completion, overseeing timelines and deliverables to ensure successful project execution. A strong grasp of marketing strategies, both traditional and digital, is essential for reaching prospective students and achieving enrollment goals. Candidates will be invited to demonstrate a willingness to support the Christian, Catholic, Benedictine mission of the University of Mary.
Responsibilities
- Writes, edits, and ensures the timely delivery of clear, engaging, and persuasive content for marketing materials that is crafted for various audiences and aligns with the university's voice.
- Researches subject matter and collaborates with other departments to gather appropriate details for content that will achieve university goals and resonate with specific audiences.
- Serves as project manager for assigned campaigns, coordinating tasks, timelines, and deliverables across creative, marketing, and administrative teams to ensure successful and timely completion of enrollment-driven campaigns.
- Manages a library of facts, resources, and content assets to ensure accuracy and consistency in marketing collateral and easy access for future projects.
Requirements
- Bachelor's degree in Communications, English, Marketing, or another related field
- Minimum three years' experience in marketing, public relations or similar position
Nice-to-haves
- Upholds and supports the Christian, Catholic, Benedictine mission of the University of Mary
- Supports the ongoing implementation of Ex Corde Ecclesiae, the apostolic constitution on Catholic colleges and universities.
- Builds a culture of ready and earnest hospitality in the Office of Public Affairs and throughout the university.
Benefits
- Retirement benefits with an 8% match
- Medical, Dental and Vision insurance
- Free or discounted tuition for employees and dependents
- Discounted Meal Plan
- Discounted membership at the campus Wellness Center
