About the position
The Fleishman Center seeks a Marketing Coordinator to lead the marketing and communications efforts of the office. This includes website management and development, social media management and development, and graphic design work. The core responsibilities of the Marketing Coordinator will be to liaise with center and staff to plan and execute communications and marketing plans for specific events, work with various teams to support departments with photography, videography, writing, graphic design, media relations and social media services, ensure that communications and marketing strategies are consistent and effectively coordinated with other divisional departments, develop unique, cross-platform content for digital and print assets that follow University branding and style guidelines and align with divisional and University strategic priorities. Platforms include: social media, websites, videos, infographics, multimedia presentations, reports, press releases, and brochures. The Marketing Coordinator will also manage architectures of websites within a content management system (CMS), assist in the supervision of Fleishman Center marketing interns and student staff, conduct annual communications audits to evaluate effectiveness of messaging and formulate future strategies, demonstrate a commitment to diversity, equity and inclusion through communications and marketing efforts, contribute to the overall University mission and strategic plan by providing support for other University offices, committees and task force, assist with communications projects for the Student Employment initiative, and oversee technology efforts within the office.
Responsibilities
- Liaise with center and staff to plan and execute communications and marketing plans for specific events
- Work with various teams to support departments with photography, videography, writing, graphic design, media relations and social media services
- Ensure that communications and marketing strategies are consistent and effectively coordinated with other divisional departments
- Develop unique, cross-platform content for digital and print assets that follow University branding and style guidelines and align with divisional and University strategic priorities
- Manage architectures of websites within a content management system (CMS)
- Assist in the supervision of Fleishman Center marketing interns and student staff
- Conduct annual communications audits to evaluate effectiveness of messaging and formulate future strategies
- Demonstrate a commitment to diversity, equity and inclusion through communications and marketing efforts
- Contribute to the overall University mission and strategic plan by providing support for other University offices, committees and task force
- Assist with communications projects for the Student Employment initiative
- Oversee technology efforts within the office
Requirements
- Bachelor's degree in English, communications, marketing, or related field
- Two years of professional experience in communications, marketing, or related field
- Experience with InDesign, Adobe Creative Cloud, Microsoft Office and Google Workspace (or similar platforms)
- Experience with Uconnect website tool
- Understanding of design principles in relation to print, digital and website design
- Excellent interpersonal skills with the ability to work effectively with diverse groups
- Experience monitoring and managing social media accounts for a business or institution
- Ability to work independently, perform well under pressure, meet deadlines and manage multiple tasks simultaneously with an attention to detail
- Excellent written and verbal communication skills
- Excellent organizational skills
Nice-to-haves
- Master's degree in communications, marketing or related field
- Professional experience in higher education
- Expertise in digital marketing, web communications and social media tools
- Solid understanding of SEO, analytics and accessibility
Benefits
- Salary: $55,000 - $60,000
