Marketing Coordinator

About the position

As a Marketing Coordinator at Lucky Lincoln Gaming, you will be the primary field marketing representative responsible for driving player engagement, maintaining brand consistency, and supporting local marketing execution at assigned gaming locations for Location Owners. You’ll serve as the day-to-day contact for partner establishments, executing marketing campaigns, supporting onboarding and expansion efforts, and ensuring brand compliance. This role bridges the gap between centralized marketing strategy and in-field execution, working closely with Sales, Marketing, and Operations teams to ensure promotional alignment and customer satisfaction.

Responsibilities

• Serve as the main point of contact for assigned gaming locations.
• Build and maintain strong relationships through regular visits and calls.
• Conduct Quarterly Business Reviews (QBRs) to share insights and gather feedback.
• Support customer satisfaction initiatives and gather service-level feedback.
• Plan and execute localized marketing campaigns for grand openings, installs, and player engagement, and campaigns & monitor performance.
• Ensure signage, promotional materials, and in-location branding meet company standards.
• Manage event execution, including setup, staffing coordination, giveaways, and signage.
• Partner with vendors and local entities to enhance brand presence at events.
• Share feedback with the central Marketing team to adapt or refine campaigns as needed.
• Identify NTI growth opportunities via game room layout and floor plan optimization.
• Use dashboards and performance reports to identify underperforming sites and recommend improvements.
• Collaborate with Marketing to optimize promo timing and avoid cannibalization in high-density markets.
• Assist with site readiness and compliance preparation for new installs.
• Coordinate with internal teams to ensure seamless VGT installations.
• Identify potential expansion opportunities within the existing customer base.
• Monitor IGB compliance standards and location go-live readiness via the Service Portal.
• Partner with Service teams to promptly escalate and resolve operational or technical issues.
• Track location expirations and compliance events, ensuring appropriate documentation and escalation.
• Maintain updated notes and visit logs in HubSpot or equivalent CRM.
• Track frequency of visits, follow-ups, and action items.
• Deliver insights from the field to help shape future marketing strategies.
• Manage assigned marketing budget responsibly, ensuring at least 2% of allocation is effectively utilized.
• Maintain inventory of signage, promotional materials, and swag.
• Ensure timely restocking and efficient usage of field assets.
• Partner with Sales on strategic initiatives like new installs or owner expansions.
• Coordinate with Operations and Compliance to maintain consistency in execution.
• Support Account Executives by feeding customer insights and promotional needs.

Requirements

• 2–4 years in field marketing, account management, or customer service.
• Strong communication and relationship-building skills.
• Highly organized with experience managing campaigns and budgets.
• Proficiency in CRM tools (HubSpot), reporting dashboards, and marketing systems.
• Familiarity with Illinois gaming regulations preferred.
• Ability to travel locally with flexibility in schedule.

Benefits

• Equal Employment Opportunity
• Accommodations available upon request for candidates taking part in all aspects of the selection process.