Marketing Coordinator

About the position

The Marketing Coordinator will play a critical role in supporting the marketing efforts of the School of Traditional Skills. This individual will work closely with the Director of Marketing and other team members to execute marketing campaigns, manage digital marketing initiatives, and support the launch of events and promotions. The ideal candidate will have experience in email marketing, project coordination, and digital content management. The ability to work in a fast-paced environment and strong communication skills are necessary for this role.

Responsibilities

• Work with team leadership to create and proactively manage comprehensive project timelines for marketing campaigns, events, and promotions to ensure all tasks are completed on schedule
• Update, manage, and communicate to team members the Marketing Calendar and Marketing Email Calendar
• Manage and execute email marketing campaigns with precision, including setting up automation and forms for marketing and customer service as well as ad coordination, landing and sales page creation/management and other aspects of all marketing funnels
• Keep relevant STS teams updated, informed and included as necessary on Marketing events, timelines and assets
• Coordinate with cross-functional teams to gather input, set milestones, and establish realistic deadlines, facilitating smooth project execution
• Serve as a central point of contact for cross-functional teams involved in marketing initiatives, fostering effective communication and collaboration
• Updates to the website, including blog, class pages, and promotion launches as needed
• Support the content team in the creation and execution of regularly posted content on the website or other online assets
• Conduct market research as directed to understand target audiences and inform campaign strategies
• Additional responsibilities as needed or assigned by the Director of Marketing

Requirements

• Ability to work full-time in a remote position with minimal supervision
• 5 years of experience in marketing coordination or a similar role
• Extensive experience with Kit email marketing platform, including advanced knowledge of Kit's automation features, segmentation capabilities, and integration workflow
• Excellent written and verbal communication skills
• Proficiency with email marketing campaign management and automation
• Experience with Google Drive and related productivity tools
• Strong project management skills and attention to detail
• Demonstrated ability to collaborate with cross-functional teams
• Experience with marketing funnel development and optimization
• Bachelor's degree in Marketing, Communications, or related field preferred

Benefits

• 10 days of PTO per year
• Paid Winter Break: STS is closed for business between Christmas and New Year
• Paid Holidays: STS observes 9 additional paid holidays