About the position
Specialty Program Group (SPG) is a leading specialty insurance MGA and MGU, managing a diverse portfolio of brands and providing innovative solutions to the insurance industry. We are seeking a dynamic and results-driven Product Marketing Manager to support our underwriting division, helping drive brand awareness, lead generation, and business growth. We are seeking a versatile and proactive Marketing Coordinator to join our central marketing team. This role is ideal for a well-rounded marketing professional who thrives in a fast-paced environment and enjoys working across a wide range of marketing functions. You’ll support business units with email campaigns, social media, website content (WordPress), content creation, and internal initiatives, ensuring brand consistency and effective communication.
Responsibilities
- Build, test, and deploy email campaigns and newsletters, track performance metrics and recommend optimizations.
- Assist with planning, scheduling, and publishing posts across multiple business unit social accounts (LinkedIn, Facebook, X, etc.); monitor engagement and trends.
- Learn how to update and manage WordPress websites, including adding new content, landing pages, and imagery.
- Assist with developing marketing collateral, blog posts, case studies, product sheets, and internal communication pieces.
- Support cross-functional projects such as campaign launches, webinars, and events. Track tasks and timelines to ensure timely delivery.
- Monitor campaign performance and website traffic using tools such as Google Analytics; compile performance summaries and insights.
- Serve as a point of contact for assigned SPG business units, building relationships and translating marketing needs into actionable plans.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- Relevant internship or project experience in marketing, communications, or a similar area.
- Working knowledge of email platforms, CMS (especially WordPress), and social media tools.
- Familiarity with graphic design and content tools (e.g., Canva, Adobe Creative Suite, Grammarly).
- Strong writing, editing, and proofreading skills.
- Ability to multitask and manage shifting priorities in a fast-paced environment.
- Collaborative and proactive attitude; comfortable interfacing with various internal stakeholders.
Nice-to-haves
- Basic understanding of SEO best practices.
- Experience working in or with insurance, B2B, or multi-brand organizations.
- Familiarity with marketing automation tools or CRMs (e.g., HubSpot, Salesforce).
- Experience using AI tools, including ChatGPT, for content generation, research, etc.
- Video editing or animation tools (e.g., Canva Video, Adobe Premiere Rush).
Benefits
- Health insurance
- Dental insurance
- Vision insurance
- Life insurance
- Disability insurance
- Flexible Spending Account (FSA)
- Health Savings Account (HSA)
- 401(k) accounts
- Paid time off benefits
- Eligible bonuses
- Equity and commissions for some positions
