About the position
At Wizards of the Coast, we connect people around the world through play and imagination. From our genre-defining games like Magic: The Gathering and Dungeons & Dragons to our growing multiverse, we continue to innovate and build new ways to foster friendship and connection. That's where you come in! We're seeking a Marketing Creative Director to lead the campaign and brand creative for our growing slate of Wizards Digital Games-including new AAA titles. This role partners closely with product marketing and studio leadership to bring ambitious new games to life through powerful creative campaigns. You'll guide everything from cinematic trailers and iconic, high-impact key art to performance creative and brand systems. This role is perfect for someone who thrives at the intersection of visual storytelling, campaign strategy, and high-expectation players-and who's shipped top-tier games before.
Responsibilities
- Drive the creative vision for marketing campaigns across multiple AAA digital game titles.
- Collaborate with marketing and studio teams to translate strategy into campaign creative.
- Guide external agency partners and vendors to deliver world-class trailers, key art and digital assets.
- Lead the direction of brand toolkits, campaign aesthetics, and creative guidelines across channels.
- Maintain and evolve the identity of each title, ensuring consistency and emotional resonance across all player touchpoints.
- Present creative work and vision to senior stakeholders, building alignment and buy-in at every stage of development.
- Ensure creative work aligns with performance goals and supports full-funnel marketing plans.
Requirements
- 10+ years of experience in creative leadership for games, entertainment, or genre IPs.
- Direct experience launching at least one AAA or AA+ video game-from pre-announcement through launch.
- 5+ years managing and mentoring creative teams and guiding external agencies.
- Expertise in campaign development, visual storytelling, and digital-first content.
- Deep familiarity with trailers, key art, social creative, and player-facing branding.
- A passion for gaming and a keen understanding of how fans engage with IP and community.
- Excellent communication and presentation skills, with the ability to inspire and align cross-functional teams.
- A portfolio that demonstrates a high level of creative excellence, strategic thinking, and narrative instinct.
Benefits
- Health & Wellness: Medical, Dental, and Vision Insurance
- Time Off to Recharge: Paid Vacation & Holidays
- Financial Well-being: Generous 401(k) Match
- Life & Family Support: Paid Parental Leave
- Giving Back: Volunteer & Employee Giving Programs
- Level Up Your Skills: Tuition Reimbursement
- Exclusive Perks: Product Discounts & More!
