The Marketing Data Analyst will drive successful organizational performance and improvements through marketing data analysis, including contacts throughout the entire enterprise. The role involves creating effective business models and integrating them with technology to support business outcomes through data. The analyst will ensure accurate data by performing data quality analysis and researching data issues. Critical thinking will be essential to make necessary decisions and recommendations. Understanding user and customer needs and business goals is crucial, as is collaborating with stakeholders to deliver results that meet those needs.