Marketing Director - Brand & Product

About the position

Walden University is seeking a dynamic and experienced Director of Brand & Product Marketing to lead the strategic development and execution of marketing initiatives for our diverse portfolio of academic programs. The Director of Brand & Product Marketing will play a crucial role in driving enrollment growth, enhancing brand awareness, and ensuring that our marketing efforts align with the university's mission and values. This position requires a deep understanding of higher education marketing, a strategic mindset, and a passion for making a positive impact on students' lives.

Responsibilities

• Directs creation of comprehensive, integrated marketing plans to achieve University growth goals.
• Collaborate with cross-functional teams, including admissions, academic affairs, and digital marketing, to ensure alignment and effectiveness of marketing initiatives.
• Define and communicate the unique value propositions of Walden University's programs.
• Acts as a Brand Champion to ensure the Brand identity is consistent and compelling throughout the entire consumer journey.
• Oversee and manage product positioning and messaging that resonates with target audiences.
• Act as GTM SME to develop and lead successful product launches, including audience identification, messaging development, positioning and channel plans.
• Manage and mentor a team of (2) product marketers, providing guidance and support to achieve individual and University goals.
• Generate innovative marketing ideas to create increased brand or product awareness, deepen engagement with our consumers and increase brand equity.
• Foster a collaborative and innovative team environment.
• Build and maintain strong relationships with key stakeholders, including faculty, program directors, and external partners.
• Present marketing strategies and results to senior leadership and other stakeholders.
• Serve as a liaison between the marketing department and other university departments to ensure seamless communication and coordination.
• Works with and provides direction to outside vendors (PR and Ad agencies) as needed.
• Completes other duties as assigned.
• Complies with all policies and standards.

Requirements

• Bachelor's Degree preferably in marketing or related field, required.
• Master’s degree preferred.
• At least 10 years of marketing experience in a corporate marketing or advertising agency environment.
• Sharp, strategic marketer with a blend of brand marketing and product marketing experience.
• Proven digital marketing experience.
• Experience in a highly matrixed environment.
• Proven track record of leading and managing a team of marketers.
• Excellent written and verbal communication skills, with the ability to articulate complex ideas clearly and concisely.
• Excellent project management skills with the ability to manage multiple projects simultaneously.
• Strong leadership and communication skills.
• Strong ability to analyze data and use insights to inform marketing strategies.
• Strong ability to create compelling narratives.
• Must be willing to travel overnight (up to about 15%).

Benefits

• Health, dental, vision, life and disability insurance
• 401k Retirement Program + 6% employer match
• Participation in Adtalem’s Flexible Time Off (FTO) Policy
• 12 Paid Holidays