Eatonposted 9 days ago
$198,749 - $291,499/Yr
Full-time • Senior
Hybrid • Waukesha, WI
Professional, Scientific, and Technical Services

About the position

The Marketing Director leads strategic direction and execution for marketing and sales within the Electrical Engineering Services and Systems (EESS) Division, which generates approximately $700M in annual revenue. Reporting directly to the Senior VP/GM, this role is a key member of the senior leadership team and is responsible for aligning sales and innovation strategies with the division's growth, profitability, and operational goals.

Responsibilities

  • Lead the division's Strategic Planning Process, ensuring clear communication, stakeholder input, and adherence to EBE documentation.
  • Develop market research and analysis to support strategic conclusions and create final Strategic Plan documents in collaboration with the VP/GM.
  • Oversee internal communication planning and facilitate annual reviews to improve the strategic planning process.
  • Manage the Technical Application Support team to deliver high-quality, market-sensitive technical proposals.
  • Standardize proposal processes and tools, including Big Manager, to ensure consistency and quality.
  • Drive execution of strategic marketing initiatives outlined in the Strategic Plan, EBS Pull Events, and Profit Plan.
  • Establish and manage pricing and channel policies to maximize value.
  • Monitor market performance, competitive positioning, and economic trends to inform new initiatives.
  • Collaborate with leadership on product and service innovation, ensuring customer insights are integrated via ProLaunch and Product Roadmapping.
  • Partner with North American Sales and vertical leaders to maximize EESS market penetration.
  • Support sales success through training, marketing collateral, and promotional programs.
  • Cultivate executive relationships with strategic partners to enhance revenue opportunities.
  • Develop marketing talent through coaching, training, and succession planning.
  • Manage division marketing budgets and sales allocations.
  • Represent EESS in trade associations, standards bodies, and industry events.

Requirements

  • Bachelor's degree from an accredited institution.
  • Minimum 15 years of experience in technical marketing, sales, product management, or strategic planning.
  • Minimum 5 years of people management experience.
  • Authorized to work in the U.S. without sponsorship.

Nice-to-haves

  • Master's degree
  • Experience in the electrical industry, including service operations, engineering, or sales.
  • Prior P&L responsibility and M&A experience.
  • Proven track record of market share growth.
  • Strong executive communication skills.
  • Familiarity with value-based pricing and price realization.
  • Experience working directly with sales staff and distributors.
  • Deep understanding of electrical market segmentation and channel dynamics.

Benefits

  • Competitive pay and a variety of benefit programs for eligible employees.
  • Health and Welfare benefits.
  • Retirement benefits.
  • Programs that provide for paid and unpaid time away from work.
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