Marketing Director (Onsite)

About the position

SWBC is seeking a dynamic and talented individual with Financial Services background to join our team as Director of Marketing. In this position, reporting to the Chief Marketing and Revenue Officer, you will help define and execute strategies to advance the SWBC brand. You will be responsible for spearheading the planning, development, and execution of comprehensive marketing and advertising strategies in addition to crafting a compelling brand identity that strengthens awareness, increases brand value, and drives revenue growth. This role leads a team of marketing management professionals who are responsible for the effective implementation of marketing initiatives that drives business division growth. You will serve as a key leader on the marketing team and a primary liaison with the business divisions, providing guidance and expertise in the development of successful marketing strategies inclusive of multi-channel campaigns that will drive customer acquisition, increase customer retention and satisfaction, and deepen client relationships.

Responsibilities

• Develops and executes innovative marketing strategies for various SWBC divisions to enhance brand awareness, accelerate lead generation, and optimize the customer experience to drive business growth and retention.
• Helps to oversee digital and traditional marketing for SWBC brands, including researching current brand positioning, market trends, consumer behavior and competitor activity, and developing a unique brand identity that will connect with customers.
• Helps to oversee the creation of advertisements, promotional materials, websites, sales campaigns, and other marketing assets to ensure adherence/alignment with brand guidelines and messaging.
• Plans and executes marketing initiatives including campaigns, events, sponsorships, and corporate social responsibility programs that drive brand awareness and value.
• Works collaboratively with all marketing functions to provide direction and guidance regarding brand strategy, guidelines, and messaging.
• Supports the company's communication strategy by developing and delivering compelling messages that inform, educate, and engage our employees and external stakeholders.
• Serves as one of the primary liaisons with cross-functional teams including sales, product development, and design, providing guidance and expertise in the development of successful marketing strategies that drive profitable revenue growth.
• Develops and implements marketing strategies based on divisional and company goals, industry trends, and budget, and manages multiple projects of varying complexity for the full customer lifecycle.
• Keeps management apprised of media relationships relating to SWBC's participation in contractual advertising in trade and other news publications.
• Manages and inspires a talented group of Marketing Managers by guiding, mentoring, and empowering them to achieve extraordinary results.
• Ensures creation and management of program and project timelines, critical paths, and dependencies.
• Provides transparent and accurate status and results reporting to Marketing and Division leaders. Communicates progress and status of ongoing campaigns, follow-up on insights and next steps upon campaign completion. Monitors performance metrics, analyzes trends, and adjust strategies to stay ahead of the curve.
• Provides leadership and mentorship to team members, ensuring that they have the necessary skills and knowledge to successfully complete their tasks. Foster a collaborative and results-driven culture within the team.
• Conducts research and/or obtains self-led training by reading trade publications, online articles, and attending conferences or seminars to stay up-to-date on industry trends and gain additional marketing knowledge.
• Collaborates closely with the appropriate team members within the department or across the company to execute projects and monitor and deliver reporting at set intervals.
• Performs all other duties as assigned.

Requirements

• Bachelor's degree in marketing, advertising, or a related field of study from an accredited four-year college or university required. Master's degree preferred.
• Minimum of seven (7) years of marketing experience is required, including specialization and focus on brand management and marketing program management in the B2B space.
• Minimum of three (3) years of supervisory experience.
• Financial Services experience preferred.
• Experience setting short- and long-term marketing strategies and campaign plans.
• Ability to define and execute work processes to improve team and organization effectiveness and efficiency.
• Track record of leading high-performing teams and achieving results in a fast-paced work environment.
• Demonstrated expertise leading cross-functional, large-scale strategic marketing initiatives, working in a matrixed environment.
• Excellent verbal, presentation, and written communication skills.
• Proficient in Microsoft Office skills, including Outlook, Word, and Excel.
• Excellent organizational and project management skills.
• Able to travel locally or nationally by car or plane.
• Able to sit for long periods of time performing sedentary activities.
• Able to stand, stoop, and kneel to file for long periods of time.
• Able to push, pull, and lift up to 20 lbs. of files, supplies, documents, or other related items.

Benefits

• Competitive overall compensation package
• Work/Life balance
• Employee engagement activities and recognition awards
• Years of Service awards
• Career enhancement and growth opportunities
• Leadership Academy and Mentor Program
• Continuing education and career certifications
• Variety of healthcare coverage options
• Traditional and Roth 401(k) retirement plans
• Lucrative Wellness Program