Marketing Director

About the position

The Centers is seeking an experienced and strategic Marketing Director to lead our marketing initiatives and drive the growth of our diverse portfolio of services (Integrated Health and Wellness, Early Learning and Family support, Workforce Development, and Youth Residential Programs). The ideal candidate will have a proven track record of developing and implementing revenue-generating programs, with a keen focus on enterprise growth and scalability. This role requires a visionary leader who can navigate the complexities of a multi-faceted organization, align marketing strategies with business objectives, and deliver impactful results.

Responsibilities

• Develop and execute comprehensive marketing strategies that align with The Centers' mission and business objectives.
• Lead the creation and implementation of marketing plans to promote a diverse portfolio of services.
• Identify and capitalize on new market opportunities to drive revenue growth and expand the organization's reach.
• Monitor and analyze market trends, competitive landscape, and customer needs to inform marketing strategies.
• Collaborate with cross-functional teams to ensure marketing initiatives support enterprise growth and scalability.
• Collaborate with stakeholders to expand services into new markets and customer segments.
• Establish metrics and KPIs to measure the success of marketing programs and initiatives.
• Lead, mentor, and develop an agile strategically aligned, and data-driven team that consistently delivers results across the agency in a fast-paced environment.
• Foster a collaborative and innovative work environment that encourages creativity and accountability.
• Provide ongoing training and development opportunities to ensure team members stay current with industry trends and best practices.
• Oversee brand strategy and ensure consistent messaging across all marketing channels.
• Enhance brand awareness and reputation through targeted marketing campaigns and public relations efforts.
• Maintain and strengthen relationships with key stakeholders, partners, and media outlets.
• Leverage digital marketing tools and platforms to drive engagement and conversion.
• Oversee the development and execution of digital marketing campaigns, including SEO, SEM, email marketing, and social media.
• Utilize data analytics to track performance and optimize digital marketing efforts.

Requirements

• Bachelor's degree in marketing, business administration, or a related field. Master's degree preferred.
• Five (5) years of experience in marketing.
• Previous demonstrated experience in effectively supervising and leading a diverse team.
• Demonstrated track record of developing and executing successful marketing strategies and revenue-generating programs.
• Proficiency in digital marketing, data analytics, and marketing automation tools.
• Experience in the healthcare, nonprofit, or social services sectors is a plus.

Benefits

• Medical, dental, and vision plans.
• Employer paid long-term disability.
• Defined contribution towards retirement.
• Access to a financial advisor.
• Nutrition and fitness coaches available for consultation.
• Generous time off program.