About the position
The position oversees and supports strategic decisions from the National and Regional level, as well as local. It involves overseeing operational aspects of merchandise execution and expanding brand presence in each market by developing an annual marketing plan, utilizing local opportunities for billboards, radio, and other media. The role aims to improve results of under-performing assets by developing imaginative and complex methods, procedures, products, systems, and/or innovative programs. It also includes analyzing financial results, recommending promotions and category changes to meet/exceed established goals, and ensuring implementation of marketing/merchandising plans and initiatives by communicating with Retail Operations Directors and Market District Managers. The position maximizes marketing/merchandising and profit opportunities by visiting local markets to identify and implement best practices throughout the Business Unit and shares results company-wide. Achieving financial objectives involves preparing an annual budget, scheduling expenditures, analyzing variances, and initiating corrective actions. The role also includes maintaining staff by recruiting, selecting, orienting, training, coaching, counseling, and disciplining employees, as well as contributing to team efforts by accomplishing determined Financial and Key Result Area targets pursuant to Company Plan guidelines.
Responsibilities
- Oversees and supports strategic decisions from the National and Regional level, as well as local.
- Oversees operational aspects of merchandise execution.
- Expands brand presence in each market by developing an annual marketing plan, utilizing local opportunities for billboards, radio, and other media.
- Improves results of under-performing assets by developing imaginative and complex methods, procedures, products, systems, and/or innovative programs.
- Analyzes financial results; recommends promotions and category changes to meet/exceed established goals.
- Anticipates and reacts to competitive activity within each market by reviewing, analyzing, and providing recommendations.
- Ensures implementation of marketing/merchandising plans and initiatives by communicating with Retail Operations Directors and Market District Managers.
- Maximizes marketing/merchandising and profit opportunities by visiting local markets to identify and implement best practices.
- Achieves financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
- Maintains staff by recruiting, selecting, and orienting employees.
- Maintains staff job results by training, coaching, counseling, and disciplining employees.
- Maintains professional and technical knowledge by attending educational workshops and reading professional publications.
- Contributes to team effort by accomplishing determined Financial and Key Result Area targets.
Requirements
- Bachelor's degree in marketing or related field preferred.
- Ten years of experience or more preferred; including a minimum of seven years of management responsibility.
- Experience with MS Outlook, Excel, PowerPoint, and Word preferred.
- Valid driver's license required.
