About the position
Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by diversity and inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health equity on a global scale. Join us to start Caring. Connecting. Growing together. Quality at UnitedHealth Group means striving for excellence in everything we do in order to help us achieve our Mission. Simply put, it's in our DNA and why we're in business - to help people. Our Mission serves as our why; our Values unite us around how we will achieve it. Because when we follow our Mission and live our Values, we deliver Quality. About Optum Financial Optum Financial is one of the five strategic pillars of UnitedHealth Group, driving innovation at the intersection of health care, finance, and technology. We are transforming how health care is financed and paid for, creating a more connected, simplified health care payments ecosystem that reduces friction, increases accessibility, and makes care more affordable. Within Optum Financial, the Consumer Payments division is a leader in supplemental benefits that help individuals save and pay for care more effectively. Our solutions include Health Savings Accounts (HSA), Flexible Spending Accounts (FSA), Health Reimbursement Arrangements (HRA), Lifestyle Savings Accounts (LSA), Directed Spend Programs, and more.
Responsibilities
- Lead B2B social media strategy (primarily LinkedIn), including content creation, scheduling, and performance tracking
- Build and deploy B2B email campaigns to clients and prospects using tools like Marketo, supporting awareness, education, and conversion goals
- Develop compelling content across channels-social, email, web, and sales enablement-to reinforce our brand and positioning
- Maintain an integrated editorial and campaign calendar spanning content, social, email, and events
- Translate industry research, market trends, and subject matter expertise into clear, compelling content that supports thought leadership, brand positioning, and campaign objectives
- Collaborate with internal stakeholders to align marketing campaigns with product priorities, business goals, and audience insights
- Support event strategy including industry conferences, broker events, member events, and speaking engagements to increase brand visibility and support sales engagement
Requirements
- 3+ years of experience in marketing, communications, or a related B2B marketing role
- Experience managing social media and email marketing campaigns (preferably LinkedIn and Marketo)
- Demonstrated solid project management skills with the ability to manage multiple priorities in a fast-paced environment
- Proficiency in Microsoft Office Suite, especially PowerPoint and Outlook; strong writing and content development abilities
- Demonstrated excellent written and verbal communication skills
- Demonstrated solid attention to detail and ability to manage deadlines across concurrent projects
- Ability to work in the Eden Prairie, MN, office 4 days weekly
Nice-to-haves
- Experience planning and executing events in a B2B, healthcare, or benefits-related environment
- Experience working cross-functionally with sales, product, and business leadership teams to align marketing with strategic business objectives
- Experience using Marketo for email campaign planning, building, and deployment
- Familiarity with buyer journeys and sales enablement in the employer benefits, fintech, or health/wellness sectors
- Familiarity with social publishing tools and basic design platforms (e.g., Canva, Adobe Creative Suite)
- Familiarity with marketing automation and CRM tools (e.g., Salesforce, Marketo) to track marketing performance and engagement
- Proven ability to translate complex product and business topics into clear, compelling content
Benefits
- Comprehensive benefits package
- Incentive and recognition programs
- Equity stock purchase
- 401k contribution
