About the position
AmeriLife has been a leader in the development, marketing and distribution of annuity, life and health insurance solutions for those planning for and living in retirement. Associates get satisfaction from knowing they provide agents, marketers and carrier partners the support needed to succeed in a rapidly evolving industry. We are seeking a strategic, data-driven, and collaborative Marketing Growth Manager to lead and execute initiatives that drive business growth through a variety of marketing channels and partnerships. This role will be fully responsible for the strategy, execution, and continuous improvement of growth campaigns, with an initial focus on affiliate partnerships and agent/advisor recruitment and self-generated lead efforts. As the business evolves, this role will adapt to manage other high-impact growth initiatives, making versatility and a proactive mindset essential.
Responsibilities
- Develop, manage, and optimize multi-channel growth campaigns, including but not limited to affiliate programs, agent/advisor recruitment, and self-generated lead efforts.
- Partner with internal production teams (creative, content, video, digital) to execute marketing strategies with excellence across digital (social media, paid media, email, SEO, content) and traditional channels (events, direct mail, grassroots marketing).
- Own the end-to-end campaign lifecycle — from strategy and planning to execution, performance tracking, and iterative improvements.
- Analyze data and key performance metrics to generate insights, report on progress, and drive continual optimization of growth efforts.
- Collaborate cross-functionally with internal teams and external partners to align messaging, objectives, and deliverables.
- Manage the feedback loop, gathering insights from partners, agents/advisors, campaign performance, and market trends to inform strategy.
- Stay agile and identify new opportunities for growth, staying ahead of industry trends, competitive landscape shifts, and emerging marketing tactics.
- Foster a team-oriented and solution-focused culture, ensuring seamless collaboration across departments.
Requirements
- 3-5+ years of experience in growth marketing, affiliate marketing, recruitment marketing, or lead generation.
- Proven ability to own and manage marketing campaigns that drive measurable growth.
- Strong analytical skills with a keen eye for interpreting data and translating it into actionable strategies.
- Hands-on experience with digital marketing platforms (Google Ads, Meta Ads, CRM, email automation, affiliate tracking tools).
- Excellent collaboration and communication skills, with a strong ability to work with production and cross-functional teams.
- Strong project management abilities; organized and capable of managing multiple initiatives simultaneously.
- Team player with a proactive, adaptable, and problem-solving mindset.
Nice-to-haves
- Previous experience in the life insurance or premium financing industries.
Benefits
- Health insurance
- 401k
- Paid holidays
- Professional development
