About the position
As a Marketing Intern on the Clinical Immunology team at Bio-Rad, you'll help shape how we understand and communicate with decision-makers in clinical laboratories that perform complex autoimmune and infectious disease testing. Supporting the BioPlex 2200 System—our fully automated, random access multiplex platform with over 55 assays spanning ANA, APLS, celiac disease, syphilis, HIV, EBV, and more—you'll work at the intersection of marketing, behavioral research, and generative AI. Your day might start by reviewing stakeholder interviews to identify common pain points, motivations, or adoption barriers, followed by using AI tools to simulate how a synthetic persona might respond to those same prompts. In the afternoon, you'll refine persona drafts, compare synthetic responses to real-world data, and prepare a brief for your weekly check-in with the marketing team. Throughout the summer, you'll develop 1-2 detailed personas that reflect the psychology of real clinical stakeholders and create a short internal guide to help product, sales, and marketing teams apply these personas in the practice.
Responsibilities
- Review stakeholder interviews to identify common pain points, motivations, or adoption barriers.
- Use AI tools to simulate responses of synthetic personas.
- Refine persona drafts and compare synthetic responses to real-world data.
- Prepare briefs for weekly check-ins with the marketing team.
- Develop 1-2 detailed personas reflecting the psychology of clinical stakeholders.
- Create a short internal guide for product, sales, and marketing teams.
Requirements
- Currently enrolled as a sophomore or junior pursuing a degree in Marketing, Behavioral Science, Psychology, Business, Communication, Biomedical Engineering, or Data Science.
- Interest in human decision-making, storytelling, and applied AI.
- Strong communication skills—comfortable conducting interviews and translating complex ideas into clear insights.
- Collaborative spirit—enjoy working with cross-functional teams and asking great questions.
- Exposure to UX research, persona development, or basic data analytics tools.
Benefits
- Competitive medical plans for you and your family.
- Free HSA funds.
- New fertility offering with stipend.
- Group life and disability insurance.
- Paid parental leave.
- 401k plus profit sharing.
- Employee stock purchase program.
- Upgraded mental health platform.
- Extensive learning and development opportunities.
- Education benefits.
- Student debt relief program.
- Pet insurance.
- Wellness challenges and support.
- Paid time off.
- Employee Resource Groups (ERG's).
