About the position
Whatnot is the largest livestream shopping platform in North America and Europe to buy, sell, and discover the things you love. We're re-defining e-commerce by blending community, shopping, and entertainment into a community just for you. As a remote co-located team, we're inspired by innovation and anchored in our values. With hubs in the US, UK, Ireland, Poland, and Germany, we're building the future of online marketplaces-together. From fashion, beauty, and electronics to rare collectibles like trading cards, comic books, and even live plants, our live auctions have something for everyone. And we're just getting started! As one of the fastest growing marketplaces, we're looking for bold, forward-thinking problem solvers across all functional areas. Check out the latest Whatnot updates on our news and engineering blogs and join us as we enable anyone to turn their passion into a business, and bring people together through commerce.
Responsibilities
- Define the strategy for sports marketing and develop big-bet initiatives designed to break through at an industry level, in service of our company goals.
- Own the end-to-end planning and execution of our largest marketing initiatives, including our brand presence at The National and Whatnot Card show.
- Develop and manage relationships with industry-level leaders, from influencers, sellers, manufacturers and other key partners.
- Manage a high performing team responsible for owning buyer acquisition, including devising product release moments, campaigns and events that generate community buzz & grow demand.
- Monitor, understand and report out on demand-side performance as well as measure the efficacy of the work that moves these metrics.
Requirements
- 8+ years of marketing experience in a fast-paced environment.
- 8+ years of experience in category marketing or sports marketing with a high level of proficiency in managing demand-side business, including defining & tracking growth KPIs.
- Expertise in developing industry-defining campaigns that deliver both impact for the brand and the bottom-line for the business.
- Experience owning IRL and event experiences as part of marketing responsibilities with proven track records of tying them to business impact.
- Experience and interest in working directly with influencers, creators & other industry partners within the sports card space.
- Immersed in internet culture & deeply entrenched in how to market to communities.
- Strong program management skills, people management experience and ability to lead a high-performing team.
- Highly proficient with storytelling using data, including the ability to use data analytics tools to pull together the data needed.
- Experience at a high-growth startup, marketplace, or creator-focused platform.
- Scrappy and flexible enough to work in a fast-paced startup environment with limited guidance and comfortable pivoting quickly as needed.
