Marketing Manager - Ingredients

About the position

Blue Diamond Growers’ Global Ingredients is seeking a strategic, data-driven Marketing Manager to lead and execute high-impact performance marketing and communication initiatives across key global markets. This role is critical in expanding brand visibility, generating qualified demand, and supporting commercial success through targeted, measurable, and insight-led marketing efforts. As the Marketing Manager – Ingredients, you will own the planning, activation, and optimization of integrated digital and traditional campaigns across paid, owned, and earned media. You will work cross-functionally with the Go-To-Market and Business Development team and agency partners to amplify Blue Diamond’s unique value propositions, enabling differentiation in competitive B2B food and beverage markets.

Responsibilities

• Develop and execute multi-channel, performance-focused marketing campaigns across paid, owned, and earned media.
• Plan, launch, and optimize advertising initiatives including Google Ads, LinkedIn, trade publications, and webinars.
• Align campaign messaging with commercial and product strategies to ensure cohesive storytelling across platforms.
• Guide strategic input on website enhancements, user journey mapping, and landing page optimization.
• Lead social media strategy and manage content calendar, with a focus on LinkedIn for B2B engagement and thought leadership.
• Build and manage a robust content calendar to support demand generation and awareness goals.
• Produce and manage content across formats: blog posts, white papers, infographics, videos, eBooks, and podcasts.
• Collaborate with cross-functional teams and subject matter experts to generate high-impact marketing content.
• Lead the development and governance of a centralized marketing content repository; ensure consistency of messaging across all assets and platforms.
• Manage marketing automation and CRM tools (e.g., HubSpot) to support lead generation and nurturing.
• Optimize drip campaigns, email templates, and content delivery strategies to move leads through the marketing funnel.
• Measure, analyze, and report on campaign effectiveness using tools like Google Analytics, HubSpot, and Power BI.
• Track KPIs such as traffic, conversion rates, engagement, and ROI.
• Use insights to refine content strategy and optimize future marketing initiatives.
• Establish and maintain relationships with key media outlets and trade journalists.
• Secure editorial coverage, press opportunities, and advertorial placements.
• Draft and manage press releases, executive scripts, and thought leadership articles.
• Develop event-specific marketing plans including pre-show promotion, booth messaging, on-site analytics, and post-event lead management.
• Manage digital marketing and campaign budgets.
• Forecast results across marketing channels and advise on investment strategy.

Requirements

• Bachelor's Degree in Marketing, Communications, Business, or related field.
• 5 years of marketing/communications experience with at least 3 years of B2B marketing/communications.
• Exceptional written and verbal communication skills.
• Ability to work and collaborate as part of cross-functional team.
• Understanding of and experience with global B2B brand/image development and management.
• Familiarity with both traditional and digital media strategy, planning, and execution.
• Experience with CRM and marketing automation tools (HubSpot preferred).
• Understanding and experience with traditional and digital media channels and production processes.
• Creative, independent thinker, and self-starter.
• Exceptional organizational skills and the agility to manage multiple initiatives and changing.
• Proficiency in Microsoft Office Suite (PowerPoint, Word, Excel).
• Ability to travel up to 20% depending on tradeshow volume and regional market responsibilities.

Benefits

• Safe and collaborative team environment.
• Numerous opportunities for free training and career advancement.
• Employee wellness and fitness program.