About the position
Discover a world of endless possibilities at Gallagher Benefit Services, where you'll have the power to shape the future of workplaces across industries. As a member of our team, you become the driving force behind positive change, helping clients build environments where employees thrive. Embrace the opportunity to impact lives, unlock potential, and create a legacy of remarkable transformation. Mergers and Acquisitions is a key pillar of Gallagher's growth strategy. As identified merger partners are brought through the M&A process, this role will be the key point of contact for the marketing due diligence and integration process, including due diligence interviews, brand transition strategy, process and technology integration. This role will be responsible for leading various workstreams and participating in other cross-functional workstreams depending upon the integration needs. This position will work closely with the Director of Marketing Operations and Executive Vice President of Marketing on these projects and be part of the Integration Management Office (IMO) team.
Responsibilities
- Leading marketing due diligence review and providing insights and documentation to the M&A due diligence project leader.
- Identifying target company’s marketing capabilities, potential synergies, opportunities, risks and brand transition strategy.
- Ensuring each marketing integration aligns with Corporate Brand’s Merger & Integration branding strategy.
- Assessing and aligning marketing technology platforms, including CRM systems, marketing automation tools, and website functionalities in partnership with IT M&A Lead.
- Developing a detailed marketing integration plan aligned with the overall M&A strategy, outlining key objectives, timelines, and responsibilities.
- Partnering with identified marketing lead (regional or practice) to execute integration and brand transition.
- Leading brand transition process, communicating changes efficiently to internal and external stakeholders, including decommissioning of current digital platforms.
- Creating a comprehensive plan for merging marketing operations, including timelines, milestones, and key performance indicators (KPIs) to achieve synergy between the acquired and acquiring company's marketing functions.
- Partnering with Communications team to support development of communication plans to inform customers about the merger, address potential concerns, and maintain customer loyalty.
- Monitoring key metrics and reporting on the effectiveness of marketing integration efforts to identify areas for improvement.
Requirements
- Bachelor's degree in marketing communications or similar field and 7 years related experience.
- Strong technical skills across Microsoft Office Suite.
- Familiarity with SalesForce and marketing email platforms a plus.
- Experience executing marketing projects that result in increased brand visibility and sales leads.
- Familiarity or experience with the merger and acquisition process a plus.
- Excellent time management and organizational skills.
- Strong communication skills.
- Strong copywriting skills for short-form content, including social posts and email copy.
- Strong project management skills.
- Insurance industry or financial services experience.
- Strong PowerPoint design skills for engaging presentations.
- Familiarity with AP Style and Corporate Brand guidelines.
Nice-to-haves
- Bachelor’s degree in Marketing, Business Administration, Communications or related field, and 3-5 years professional marketing experience.
Benefits
- Medical/dental/vision plans, which start from day one!
- Life and accident insurance.
- 401(K) and Roth options.
- Tax-advantaged accounts (HSA, FSA).
- Educational expense reimbursement.
- Paid parental leave.
- Digital mental health services (Talkspace).
- Flexible work hours (availability varies by office and job function).
- Training programs.
- Gallagher Thrive program - elevating your health through challenges, workshops and digital fitness programs for your overall wellbeing.
- Charitable matching gift program.
